欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

The massage chair is a device that uses the rolling force and mechanical force of machinery to perform massage. It aims to dredge the meridians, promote blood circulation, maintain the balance of the body's yin and yang by imitating the movements of manual massage, thereby relieving general fatigue, improving low back pain and stiffness, and enhancing sleep quality, as well as preventing diseases. The project is located in Nong'an County and is planned to produce 200,000 health care massage chairs annually.

1.1.2 Market prospect

(1) Characteristics of health care massage chairs

The working principle of the massage chair mainly relies on the rolling force and mechanical force of machinery, which act on the human body to promote blood circulation and relieve muscle tension and pain. Although there are differences between the mechanical massage of the massage chair and the manual massage, and it cannot completely imitate the manual pushing movements, it can still effectively eliminate fatigue, reduce discomfort, and play a relaxing role. However, it is not easy to control the strength of the massage chair. When the strength is small, the effect is not significant, and when the strength is large, it may cause muscle pain. Therefore, when using the massage chair, it is necessary to adjust the appropriate strength and time to achieve the best massage effect.

Compared with local massage chairs, full-body massage chairs can perform all-round and multi-angle massages, providing health care massages to eight major parts and 169 acupoints of the whole body. They can more effectively promote blood circulation, improve low back pain and stiffness, enhance sleep quality, improve immunity, and correct postures and exercise the body. These functions of full-body massage chairs make them the ideal choice for people who sit and work and study for a long time.

There are many brands and models of massage chairs on the market, such as Fuji massage chairs. Fuji massage chairs are high-end massage chair brands produced by Fuji Medical Instruments. They have a market share of more than 30% in the Japanese market and are sold to more than 20 countries and regions. Fuji massage chairs have a long history and have many technological innovations, such as 3D massage technology, providing a variety of massage methods and programs to meet the needs of different users.

In general, as a scientific and technological product and medical instrument, the massage chair provides a convenient and comfortable health care method for users by simulating the movements of manual massage, helping to improve the quality of life.

(2) Market Dynamic market analysis and prospect prediction of the massage chair industry

With the continuous growth of China's economy, the residents' income level has kept increasing year by year, and the scale of the middle class, young generation, and white-collar workers has been constantly expanding. This change not only marks a major transformation of lifestyle but also reflects the increasing pursuit of healthy living quality by people. In this context, the massage chair market has laid a solid foundation for stable growth.

In 2023, the market size of the Chinese massage chair industry was 7.417 billion yuan, with a year-on-year growth of 19.82%. This growth rate not only highlights the vigorous development trend of the massage chair market but also reflects the increasingly important role of health technology products in improving modern life quality. With the deepening of the concept of health, as a part of household health products, the market demand for massage chairs is expected to maintain a strong growth momentum.

Due to the continuous progress and innovation of technology, the electric massage chair industry will encounter more development opportunities. The introduction of new technologies and materials will further improve the performance and comfort of massage chairs and promote the upgrading and development of the entire industry. With the integration of the global economy and the continuous development of international trade, the electric massage chair industry will face a wider market space. Domestic enterprises can actively expand the international market and enhance their international competitiveness by improving product quality, strengthening brand marketing, and providing better services.

1.1.3 Technical analysis

The production process of the massage chair includes the following steps:‌

Raw material processing: It includes procedures such as procurement, storage, and processing to ensure the quality and safety of the raw materials.

Component assembly: It includes steps such as control assembly, wiring assembly, and functional connection to ensure the functional safety and reliability of the massage chair.

Quality inspection: It includes physical inspection and electronic function inspection to ensure the quality and safety of the product.

Debugging and experience: Conduct debugging and experience to achieve the expected experience effect, including motor operation balance test, noise test, touch test, etc.

Packaging and Transportation: Ensure that the product is not damaged during transportation, prevent breakage, and protect the internal materials.

Through these steps, the production process of the massage chair can be carried out smoothly, and finally high-quality products can be produced.

1.1.4 Advantageous conditions of project construction

(1) Policy advantage

In July 2023, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Commerce issued the "Work Plan for Stable Growth of the Light Industry (2023-2024)", proposing to organize the National High-end Intelligent Household Appliance Innovation Center and accelerate the breakthrough of key common technologies such as intelligent technology, key components, and new materials application. Implement the high-quality development action plan for the household industry, carry out the development action of intelligent home interconnection, strengthen the leading role of standards and platform construction, and promote the integrated development of household appliances, furniture and other industries.

(2) Location advantage

Nong'an County is located at the geometric center of the Northeast Asia region and is an important part of the Changchun-Northeast Development and Opening Pilot Zone and the inland port of the Changchun-Jilin-Tumen National Strategy. The county seat is 60 kilometers away from Changchun, the provincial capital, within the half-hour economic circle of Changchun. It is 90 kilometers away from Changchun Longjia International Airport and 700 kilometers away from Dalian Port. The southern economic growth pole is only 20 kilometers away from the multi-functional inland port (Changchun Xinglong Comprehensive Bonded Zone). The Changchun-Baicheng Railway, Changchun-Baicheng Highway, and G12 Expressway run through the county from north to south, with well-developed transportation.

(3) Talent advantage

Nong'an County has various vocational and technical schools and labor skill training bases at all levels, such as Nong'an County Vocational Education Center, Nong'an County Yude Vocational Training School, Nong'an County Lingxiang Vocational Training School, and Agricultural Mechanization School. Every year, it trains a large number of vocational and technical talents, and reserves abundant manufacturing technical talents, thus providing a good guarantee of human resources for enterprises investing in the park.

1.2 Contents and scale of project construction

1.2.1 Construction scale

Annual production scale is 200,000 health care massage chairs.

1.2.2 Construction contents

The project covers an area of 50,000㎡, and plans to construct steel cutting workshop, injection workshop, spraying workshop, assembly workshop, packaging and transportation workshop, and purchase 200 sets of new equipment.

1.3 Total investment of the project and capital raising

The total investment of the project is 150 million yuan, including the construction investment of 120 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales income will be 86.6 million yuan, its profit will be 28.6 million yuan, its investment payback period will be 6.25 years (after the tax, including construction period of 1 year), and its return on investment will be 19%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The rapid development of the massage chair market has driven the development of related industries, including materials science, electronic technology, artificial intelligence, and other fields. The progress of these technologies has not only enhanced the functions and user experience of massage chairs but also created a large number of job opportunities and promoted economic growth. The project has good social benefits.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation.

1.6 What to be invested by the foreign party

Capital, other ways can be discussed in person.

1.7 Construction site of the project

Changchun Nong'an Industrial Concentration Zone

1.8 Progress of the project

The project proposal has been prepared.

2. Introduction to the Partner

2.1 Unit basic information 

Name: Economic Cooperation and Promotion Center of Nong'an County

Address: Xinghua Road, Nong'an Town, Nong'an County, Jilin Province

2.2 Unit overview   

Nong'an County is located in the hinterland of the Songliao Plain in the central part of Jilin Province. It covers an area of 5,400 square kilometers and governs 22 townships, 4 sub-districts, and 377 villages. With a total population of 1.2 million, it is the county with the largest cultivated area and the largest population in Jilin Province. The county seat is 60 kilometers away from Changchun City and is within the half-hour economic circle of Changchun. It is 110 kilometers away from Changchun Longjia Airport and 700 kilometers away from Dalian Port. Within the county, Changchun-Baicheng Railway, G12 Expressway, C334 National Highway, and G302 National Highway run through the north and south. Two main roads in Changchun City, Kaixuan Road and Qingnian Road, have been extended to Nong'an, forming a strategic opening pattern based on Changchun, connecting the surrounding areas, and integrating with Northeast China. Nong'an County took the lead in creating a national-level hygienic county in the Changchun area. It is a pilot county for expanding power and strengthening the county in the province. It has successively won honors such as one of the top 100 counties with the most investment potential in China, the most investment and business-friendly county in China, a national model county for social governance innovation, and one of the top 100 cities with the highest sense of security in China.

2.3 Contact method

Contact unit: Economic Cooperation and Promotion Center of Nong'an County

Contact person: Liu Xia

Tel: +86-431-89936018

Contact method of the city (prefecture) where the project is located:

Contact unit: Cooperation and Exchange Office of Changchun City

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com