欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Project introduction

A commercial complex constitutes a large, multi-purpose collection. It is formed by the aggregation of multiple closely connected and diverse properties in a specific area, and can be regarded as a key component unit in the urban system. As a concentrated display of urban functions, the rise of commercial complexes is a natural product of modern urban social and economic interaction and organic integration, indicating the future trend of urban development. Against the backdrop of rapid urbanization, commercial complexes have injected vitality into citizens’ lives, eased spatial tension in urban centers, reduced traffic loads, promoted urban development, and shaped a high-quality urban environment.

The project is located in Yanji City. With the rapid advancement of urbanization and economic growth, Yanji City has gradually emerged as an emerging popular check-in destination for internet celebrities. As a key platform for driving consumption and promoting the economy, commercial centers have demonstrated enormous development potential. In order to meet the growing demands of consumers, it is necessary to create a comprehensive commercial center that integrates hotels, commerce, entertainment and fitness, and residential areas in order to promote the prosperity and progress of the urban economy.

1.1.2 Market prospect

(1) Current situation of the commercial complex market

A commercial complex is a comprehensive venue that integrates shopping, dining, entertainment, leisure, culture, and other functions to meet the diverse needs of consumers and provide a one-stop consumption experience.

Commercial complexes are usually located in bustling areas of cities, which are not only transportation hubs but also gathering places for people. They have become a beautiful scenic spot in the city with their unique architectural style and striking appearance, not only attracting local residents but also becoming a must-visit destination for tourists from other places.

The commercial complex brings together a wide range of choices from internationally renowned brands to local specialty stores, meeting consumers’ different needs for quality, style, and price when shopping. Here, consumers can easily find products that match their taste and budget. Whether they are young people pursuing fashion trends or middle-aged and elderly people who value quality of life, they can find their own satisfaction here. In addition, the store layout within the commercial complex is reasonable, with clear instructions, allowing customers to quickly find their desired brands and products while enjoying shopping, greatly improving the efficiency and experience of shopping.

Commercial complexes not only enrich customers’ shopping experience by hosting various events and themed exhibitions, such as holiday celebrations, brand specials, art exhibitions, etc., but also provide customers with opportunities to share wonderful time with family and friends. These activities have not only attracted a large number of customers to participate, but also become hot topics on social media, further enhancing the visibility and influence of the commercial complex. Through these activities, a deep emotional bond has been established between the commercial complex and customers, creating a strong sense of belonging and loyalty among them, making it an indispensable part of their lives.

(2) Prospect analysis of commercial complexes

With the continuous upgrading and innovation of business models, the operating models and formats of commercial complexes will also continue to enrich and expand. The market size of commercial complexes in China may continue to expand in the future, but it will not grow significantly. After all, the vacancy rate of commercial complexes today is relatively high, and the transformation of existing businesses is also a direction for commercial development. Therefore, in the next five years, the market will need to digest more of the previous stock, but the overall market size will still grow slowly. As an important carrier of urban commercial activities, the development of commercial complexes is closely linked to the process of urbanization. With the continuous advancement of urbanization, the geographical location and functional positioning of commercial complexes will also become more diversified and refined.

The output value scale trend of China’s commercial complex industry has been stable in the past five years, and the overall trend will be increasing steadily. The development of emerging technology and the Internet will bring more innovation and opportunities to the commercial complex market, and enhance the market vitality and competitiveness. With the progress of science and technology and the popularization of Internet technology, the business complex will pay more attention to the construction of intelligence and informatization, and achieve precision marketing and personalized services through big data analysis, cloud computing and other technical means, so as to attract more consumers and improve business efficiency.

The government’s incentives and support for policies in the commercial complex industry will continue to drive its development trend. With the improvement of residents’ income level and the upgrading of consumption structure, consumers' demand for high-quality and high value-added products has increased, providing broad development space for commercial complexes. The development of digital technology provides opportunities for innovative operational models and improved management efficiency for commercial complexes. In summary, while maintaining steady growth, the commercial complex industry also faces challenges such as intensified market competition and uncertain demand. However, through strategies such as differentiated operations and digital transformation, the commercial complex industry is still expected to achieve sustained and healthy development in the future. In addition, with the deepening of the concept of green development, commercial complexes will pay more attention to environmental protection and sustainable development in the design and construction process, in order to meet the needs of society and consumers for green consumption.

1.1.3 Advantageous conditions of project construction

(1) Policy advantages

In 2022, the Central Committee of the Communist Party of China and the State Council issued the Outline of the Strategic Plan for Expanding the Domestic Demand (2022-2035). The outline points out that implementing the strategy of expanding domestic demand is a practical need to meet the people’s aspirations for a better life. Our country’s economy has shifted from a stage of high-speed growth to a stage of high-quality development, with new characteristics in development requirements and conditions. In particular, people’s aspirations for a better life have generally shifted from “whether there is one” to “whether it is good or not”, presenting diverse, multi-level, and multi-faceted characteristics. To solve the contradiction between the growing needs of the people for a better life and the unbalanced and insufficient development, it is necessary to firmly implement the strategy of expanding domestic demand, consolidate the foundation, leverage advantages, make up for shortcomings, and address strengths and weaknesses. By increasing the supply of high-quality products and services, we can meet the needs of the people, promote comprehensive human development and social progress, and promote a virtuous cycle of supply and demand at a higher level.

The Notice on the Measures to Promote Home Consumption issued by the Ministry of Commerce in 2023 proposes to promote innovative development of business models. Support home furnishing stores to strengthen cooperation with upstream and downstream enterprises, build a “big home” ecosystem, and provide consumers with one-stop, integrated, and all scenario home consumption solutions. Support the establishment of experiential consumption scenarios such as smart home experience halls and quality home life halls in home furnishing stores, shopping centers, etc., and explore the integration of home retail with entertainment, leisure, creative design, and other multiple business formats.

The Guiding Opinions on Cultivating and Building International Consumer Center Cities mentions the need to shape new consumption scenarios. Promote circulation enterprises such as shopping centers, department stores, and home markets to adjust their business structures, enrich their service formats, create immersive, experiential, and interactive consumption scenarios, and accelerate their expansion into social experiences, family consumption, fashion consumption, cultural consumption centers, and other fields.

(2) Location and transportation advantages

Yanji is located in the hinterland of the Northeast Asian economic circle and is one of the key cities in the “Golden Triangle” of the Tumen River Basin. It is surrounded by 12 external ports, Yanji Airport, the international airport and has direct flights to Beijing, Qingdao, Yantai, Dalian, and other places. It has also opened tourist charter flights from Yanji to Vladivostok, Russia, and other places. Sea transportation has opened up sea land intermodal routes through Russian ports to neighboring countries. Railways and highways run through the territory, forming a three-dimensional transportation network of sea, land, and air that extends in all directions. It has become the most convenient international channel for neighboring countries, as well as Russia and North America to reach Northeast Asia, China, and the Eurasian continent.

(3) Talent advantages

There are Yanbian University (National “211” Project University), Yanbian Vocational and Technical College, and Yanbian Industrial School in Yanbian Prefecture. These colleges generally offer majors related to food and biotechnology, which can provide intermediate technical personnel and skilled workers required for the project.

(4) Tourist resource advantages

In recent years, Yanji City has vigorously implemented the development strategy of “revitalizing the city through tourism”, relying on folk culture, ice and snow projects, dinosaur resources, etc., actively developing comprehensive tourism, and promoting high-quality development of the county economy. Yanji City has a pleasant climate and beautiful scenery. It is an excellent tourist city in China, a national garden city, the capital of China’s Korean Autonomous Prefecture, and the political, economic, cultural, and transportation center of Yanbian Korean Autonomous Prefecture in Jilin Province. Yanji City is rich in tourism resources and is an excellent tourist city in China. It has natural and cultural landscapes such as the Tumen River Valley Basin Scenic Area, Jindalai Flower Ecological Park, Shiren Peak Scenic Area, and China Korean Folk Museum. It can form a characteristic tourism project loop in Yanji City with the project, linking scenic spots, facilitating tourist exchange, and enriching local tourism products. In 2023, it was designated by the State Council as a national characteristic tourism destination construction city during the 14th Five-Year Plan period, becoming the only city in the province to be included.

1.2 Contents and scale of project construction

The project covers an area of 30000 square meters with a building area of 116000 square meters (94000 square meters above the ground and 22000 square meters underground), mainly constructing a complex integrating a five-star hotel, commercial, entertainment and sports, and residential facilities.

1.3 Total investment of the project and capital raising

The total investment of the project is 510 million yuan, including the construction investment of 408 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 293.1 million yuan, its profit will be 87.93 million yuan, its investment payback period will be 7.8 years (after the tax, including the construction period of 2 years) and its return on investment will be 17.24%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The construction of the commercial complex project in Yanji City not only adds a beautiful scenery to the city, but also plays an important role in promoting regional economic development, increasing employment opportunities, and enhancing the overall image of the city. The opening of commercial complexes has attracted numerous well-known domestic and foreign brands to settle in, enriching citizens’ consumption choices and providing a broader market space for local businesses. In addition, the project regularly holds various cultural and entertainment activities, further enriching the spiritual and cultural life of citizens and enhancing the cohesion of the community. The efficient operation of commercial complexes not only improves the quality of life of citizens, but also becomes a new engine for promoting urban economic development.

1.5 Cooperative way

Sole proprietorship

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed face-to-face.

1.7 Construction site of the project

Yanji City

1.8 Progress of the project

The project cooperation plan has been prepared.

2. Introduction to the Partner

2.1 Basic information

Name: Yanji Bureau of Commerce

Address: 759 Henan Street, Yanji City, Jilin Province

2.2 Overview

Yanji City, a county-level city under the jurisdiction of Yanbian Korean Autonomous Prefecture in Jilin Province, is also the capital of the autonomous prefecture. It has four towns and six streets under its jurisdiction. Located in the east of Jilin Province, the middle of Yanbian Prefecture, and the northern foot of the Changbai Mountains, it is in the hinterland of the Northeast Asian economic circle. It is a pivot of the Chinese side of the Tumen River “Golden Triangle” proposed by the United Nations. It is only 60 kilometers east of the China-Russia border. The total area of Yanji City is 1748.3 square kilometers.

The tertiary industry is flourishing, commercial circulation continues to recover, and commercial enterprises such as department stores and Wanda are steadily developing. There are 11 markets with each worth over 100 million yuan in the city; build a night city in Yanji, set up 8 night market operating venues such as Beida and Tienan, and it has been shortlisted for the second batch of night economy demonstration city construction pilot projects.

Accelerate the construction of open platforms. The reform of the “two-zone” system has been preliminarily completed. Accelerate the construction of open platforms such as Yanji Key Development and Open Pilot Zone and Yanji Free Trade Zone in Jilin Province. The plan for the pilot zone has been submitted to the State Council for review. Deepen counterpart cooperation and exchanges, sign a framework agreement for counterpart cooperation with Yuyao, Ningbo, and strengthen industrial linkage cooperation with Changchun. It has participated in some activities such as the “Second China New E-commerce Conference” and the “Shandong Merchants Assisting Yanbian Development Conference”, and completed 22 provincial investment projects and received 3.1 billion yuan in funding throughout the year.

The total consumer price index for the whole year has increased by 1.9% compared to the previous year. The prices of eight major categories of goods and services have increased five times and decreased three times. Among them, the prices of food, tobacco, and alcohol have increased by 5.3%, clothing prices have increased by 1.1%, education, culture, and entertainment prices have increased by 1.9%, healthcare prices have increased by 2.3%, and other supplies and services prices have increased by 3.7%; residential prices have decreased by 0.2%, daily necessities and services prices have decreased by 0.1%, and transportation and communication prices have decreased by 2.5%.

2.3 Contact method

2.3.1 Contact method of the partner

Contact unit: Yanji Bureau of Commerce

Contact person: Bai Longhu

Tel: +86-13843395915

Postal code: 133000

E-mail: swj2531851@163.com

2.3.2 Contact method of the city (prefecture) where the project is located

Contact unit: Yanbian Bureau of Commerce

Contact person: Li Jingyu

Tel: +86-13596515933