欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

The construction site of the project is located in Luxiang Township, Shuangyang District, Changchun City. This project relies on the Sanhe Reservoir and surrounding natural ecological resource advantages to construct the Luming Lake Ecotourism Project. The project aims to create a multifunctional ecological tourism area that integrates leisure, sightseeing, and entertainment, attracting tourists to experience the beauty of nature while promoting local economic development.

1.1.2 Market prospect

(1) Analysis of the current situation of the ecotourism market

Ecotourism focuses on the unique natural environment, advocates the concept of sustainable development, and promotes harmonious coexistence between humans and nature while protecting the ecology. It relies on beautiful natural environments and unique cultural landscapes, providing ecological experiences, education, and cognition through eco-friendly means, allowing tourists to enjoy physical and mental pleasure while also enhancing environmental awareness.

As a form of tourism, ecotourism adheres to the principle of sustainable development, with the premise of protecting the environment and pursuing harmony between humans and nature. It focuses on the protection and rational utilization of tourism resources, aiming to enhance tourists’ ecological awareness and environmental responsibility, and is an important way for the sustainable development of the tourism industry.

The development and utilization of ecotourism resources provide the possibility to meet the needs of ecotourism enthusiasts and are the foundation for the existence and development of ecotourism industry. The tourism service system provides convenience for ecotourism through tourism facilities and means, leverages the role of ecotourism resources, and achieves four major functions of tourism, protection, poverty alleviation, and environmental education through the implementation of tourism economic entities and ecotourism policies.

With people’s increasing emphasis on health and rising consumption levels, the ecotourism market is rapidly expanding. According to data, the Chinese ecotourism market has exceeded hundreds of billions of yuan and is showing a continuous growth trend. It is expected that this market will continue to expand in the coming years.

Statistics show that the global ecotourism market reached $195.2 billion in 2023 and is expected to have grown to $656.2 billion by 2032. This growth trend reflects the global popularity and enormous market potential of ecotourism.

The consumer group of ecotourism is becoming increasingly diverse, including different age groups such as middle-aged and elderly people and young consumers. Middle aged and elderly people pay attention to health preservation and rehabilitation, becoming the main consumers of ecotourism; and young people are increasingly pursuing travel experiences and healthy lifestyles. Consumers have higher expectations for the natural landscapes, ecological environment, interaction with local culture, and participatory activities of tourist destinations. In order to meet these demands, the variety of ecotourism products continues to increase, such as forest baths, fog baths, ecological hot spring baths, and ecological sunbathing health projects.

The competitive landscape of the ecotourism industry is becoming increasingly diverse, with traditional tourism enterprises, emerging health and wellness management institutions, and online travel platforms joining the competition. These enterprises utilize their own advantages to occupy a place in the market. In order to stand out in the competition, enterprises need to adopt differentiation strategies, establish a unique brand image, and provide personalized tourism products and high-quality services. For example, developing ecotourism projects with local characteristics to enhance the uniqueness and attractiveness of the products.

The country continues to strengthen its support for ecotourism and has introduced a series of policies and regulations. For example, the No. 1 Document of the Central Committee of the Communist Party of China emphasized the development of new business forms such as eco-tourism and forest health care, and promoted the standardized development of rural homestays to improve their quality. These policies provide strong support for the rapid development of ecotourism.

(2) Market prospect analysis of ecotourism

In 2024, the field of ecotourism will face broader development opportunities. In terms of national policies, the government has continuously strengthened its support for ecotourism. For example, the No. 1 Document of the Central Committee of the Communist Party of China clearly pointed out that new business forms such as ecotourism and forest health care should be fostered, and standardized development of rural B&B should be promoted to improve their quality. These policies have laid a solid foundation for the rapid development of ecotourism.

In terms of market demand, with the increasing awareness of residents’ health and changes in consumption concepts, ecotourism has gradually become a new focus of the tourism market. The residents’ willingness to travel has injected new vitality into the ecotourism market. Middle-aged and elderly people, as well as young consumers, have shown great interest in ecotourism. They have high expectations for natural landscapes, ecological environments, and interactive experiences with local culture.

From the perspective of market competition, the competition in the ecotourism market is becoming increasingly fierce. Traditional tourism enterprises have gained a certain market advantage through their rich tourism assets and mature operational experience. At the same time, emerging health institutions, health management agencies, and online tourism platforms have actively joined the competition, providing diversified products and services to meet the different needs of consumers.

At the technical level, intelligence, digitization, personalization, and greenization will become the main development trends of the ecotourism industry. The application of technologies such as artificial intelligence, the Internet of Things, virtual reality, and augmented reality will significantly enhance tourists' travel experience and satisfaction. At the same time, the promotion and application of green technologies will also help the ecotourism industry achieve more environment-friendly and sustainable development.

Looking ahead, the ecotourism industry is expected to continue its rapid development trend. The market size will continue to expand, and high-quality tourism will become mainstream. Cross-border integration and innovative development will become an important trend in the industry, and through deep integration and cooperation with related industries, it will jointly develop innovative and market competitive products and services. In addition, the government, enterprises, and investors need to work together to strengthen awareness of environmental protection and sustainable development, and promote the green transformation and innovative development of the ecotourism industry.

1.1.3 Advantageous conditions of project construction

(1) Policy advantages

The Guiding Opinions of the General Office of the State Council on Promoting the Integrated Development of the Primary, Secondary, and Tertiary Industries in Rural Areas emphasizes the need to firmly establish the development concept of innovation, coordination, green, openness, and sharing, actively adapt to the new normal of economic development, take market demand as the guide, improve the mechanism of interest linkage as the core, take institutional, technological, and commercial model innovation as the driving force, and rely on new urbanization to promote agricultural supply side structural reform, focus on building a modern industrial system of cross integration between agriculture and the primary, secondary, and tertiary industries, form a new pattern of rural development integrating urban and rural areas, promote agricultural efficiency, increase farmers' income, and rural prosperity, and provide important support for the sustainable and healthy development of the national economy and the comprehensive construction of a moderately prosperous society. The national, provincial, and municipal governments have relevant support policies for the development of agricultural ecotourism industry. The surrounding infrastructure of the project construction site is complete, the transportation is convenient, and the resource conditions required for production are relatively complete.

Jilin Provincial Committee of the Communist Party of China and Jilin Provincial People’s Government have issued the Action Plan for the Trillion-level Tourism in Jilin Province (2023-2025), which states that by the end of 2023, tourism in the province will comprehensively surpass the previous year’s level, with a total tourism revenue of 500 billion yuan and more than 250 million domestic and foreign tourists, an increase of 224% and 117%, respectively year-on-year; by 2025, the total tourism revenue will have reached 720 billion yuan, receiving 400 million domestic and foreign tourists, with an average annual growth rate of over 20%. The average annual growth rates of inbound tourism revenue and the number of inbound tourists received have reached over 190% and 90%, respectively; overnight tourists account for over 42%. It will strive to achieve the trillion-level tourism industry goal within 5 years.

(2) Resource advantages

As one of the first regions to establish the “National Comprehensive Tourism Demonstration Zone”, “Comprehensive Tourism” in Shuangyang District has always been on the important agenda of development, becoming a “bridge across the river” for building a vibrant new city, constructing a charming area, and forging the strength of Shuangyang.

Shuangyang District actively develops “tourism+”, promotes the deep integration of new industries, modern agriculture, characteristic resources, diverse cultures and tourism, injects fashionable elements into traditional scenic spots, depicts rural scenery with ecological leisure and urban entertainment, releases a comprehensive driving effect radiating throughout the city, and forms a vivid situation that “one industry prosperous, and all industries prosperous, one industry leads all industries, and all industries promote the overall situation” in the cultural and tourism industry.

As a pearl in the southeast of Changchun, Shuangyang District focuses on building a vibrant new city, constructing a charming area, and forging a strong Shuangyang. It has established a high-quality development layout of “one belt leading, three-core linkage, two-wing coordination, and multi-point support”.

One belt refers to the construction of a multi-billion yuan economic uplift zone integrating the tertiary industry between the central urban area of Shuangyang and Jingyue, centered around the Changshuang Expressway and Changqing Highway; the “three cores” refer to the construction of a northern health and wellness new city centered around luxury mountains and double camps, a central quality urban area centered around Yunshan and Pinghu, and a southern cultural and tourism resort centered around mountains, rivers, and Taiping; “two wings”, namely, focusing on Luxiang to build a distribution center for spotted deer products and Northeast China’s famous specialties nationwide, and focusing on Qijia to build a green food supply base for the Changchun metropolitan area; “multi-points” refers to creating a group of characteristic towns with unique and refined industries, comprehensive functions, and small yet beautiful forms, as well as a group of boutique villages with prosperous industries, beautiful environments, pure rural customs, and rich farmers.

(3) Location and transportation advantages

Luxiang Town is located in the southeast of Changchun City and the west of Shuangyang District, with a superior geographical location and convenient transportation. Luxiang Town has developed transportation, with the Changchun-Shuangyang Highway running through it. It is located within the half-hour economic circle of Changchun and is an important node of the sika deer-themed tourism hotline in the southeast of Changchun. Modern transportation networks such as the Changchun One-hour Economic Circle Ring Expressway and Changchun-Yanji Expressway intersect, and convenient transportation and vast geographical space lays a solid foundation for future development.

1.2 Contents and scale of project construction

The project planning scope is approximately 3.1 square kilometers. It will build a modern agricultural industrial park integrating rural communities, Qingshan pasture, water park, agricultural production exhibition area, etc.

1.3 Total investment of the project and capital raising

The total investment of the project is 300 million yuan, including the construction investment of 240 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 166.67 million yuan, its profit will be 50 million yuan, its investment payback period will be 8 years (after the tax, including the construction period of 2 years) and its return on investment will be 16.5%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

This project fully utilizes Luxiang Township, a nationally renowned characteristic township with the strong deer culture heritage and solid deer industry foundation to construct the Sanhe Reservoir Rural Comprehensive Demonstration Zone Project in Luxiang Township, creating a new business model for the spotted deer industry and tourism service industry, and launching an innovative tourism product for consumers.

1.5 Cooperative way

Sole proprietorship of the investor

1.6 What to be invested by the foreign party

Funds, equipment or technology

1.7 Construction site of the project

Jianshan Village, Luxiang Town, Shuangyang District, Changchun City, Jilin Province

1.8 Progress of the project

The project cooperation plan has been prepared.

2. Introduction to the Partner

2.1 Basic information

Name: Jilin Hongxing Construction Group Co., Ltd.

Address: Jinbao Street, Jingyue New and High-tech Industrial Development Zone

2.2 Overview

Jilin Hongxing Construction Group Co., Ltd. is a company engaged in construction projects, road freight transportation, security services and other businesses. It was established on July 27, 2011 and is located in Jilin Province. The detailed address is 1339 Jinbao Street, Jingyue New and High-tech Industrial Development Zone, Changchun. The legal representative is Xie Yadong, with a registered capital of 100 million RMB. The business scope of the enterprise includes: licensed items: construction items; road freight transportation (network freight); security services; kitchen waste disposal; urban construction waste disposal (clearance); urban household waste management services; indoor environmental monitoring; construction project design; road freight transportation (excluding dangerous goods); construction labor subcontracting. (For the items that require approval by law, business activities can only be carried out after approval by relevant departments. Specific business items shall be subject to the approval documents or licenses issued by relevant departments.) general items: sales of chemical products (excluding licensed chemical products); engineering and technical research and experimental development; technical services, technology development, technology consulting, technology exchange, technology transfer, and technology promotion; environmental consulting services; resource recycling service technology consulting; Research and development of resource recycling technology; research and development of unconventional water source utilization technology; research and development of technology for the harmless utilization of agricultural and forestry waste resources; environmental emergency management services; installation services for environmental sanitation public facilities; environmental protection monitoring; sales of environmental emergency detection instruments and meters; sales of environmental emergency technical equipment; sales of specialized equipment for environmental protection; sales of ecological environment monitoring and detection instruments and meters; sales of specialized instruments and meters for environmental monitoring; water pollution control; water pollution prevention and control services; wastewater treatment and its recycling; soil pollution control and remediation services; soil environmental pollution prevention and control services; treatment and utilization of livestock and poultry manure; air pollution control; air pollution prevention and control services; sales of air pollution monitoring and detection instruments and meters; Indoor air pollution control; Light pollution control services; Rural household waste management services; engineering management services; municipal facility management; installation services for ordinary mechanical equipment; sales of mechanical equipment; mechanical equipment leasing; sales of mechanical and electrical equipment; sales of experimental analytical instruments; manufacturing of specialized chemical products (excluding hazardous chemicals); research and development of waste heat, pressure and gas utilization technology; construction of landscaping and greening projects; construction of earthwork engineering. (Except for the items that require approval according to law, conduct business activities independently based on the business license in accordance with the law).

2.3 Contact method:

2.3.1 Contact person of the partner:

Contact person: Shi Mingjian

Tel: +86-15134361057

E-mail：1004325604@qq.com

2.3.2 Contact method of the city (prefecture) where the project is located:

Contact unit: Changchun Cooperation and Exchange Office

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com