欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

The project is located on both sides of the Yinma River in Jiutai District, Changchun City. It is a comprehensive cultural tourism destination that integrates Brazilian samba dance performances, African-style song and dance performances, Indian-style song and dance performances, Russian circus performances, Korean ethnic song and dance performances, jumping over the BRICS countries’ dome films, and Liutiaobian eternal love live performances, and other international-style performances. It combines multiple national characteristic performance forms. It will drive the rapid development of related industries, comprehensively enhance regional competitiveness, become the leading force in adjusting industrial structure, increasing farmers’ income, gathering rural popularity, enhancing regional vitality, and promoting the integration of industry and city development.

1.1.2 Market prospect

(1) Analysis of the current situation of the tourism performing arts market

Observing the overall performance market, it shows an upward and expanding trend, with the integration of culture and tourism becoming a core element. The performance market is accelerating its recovery and continues to break traditional boundaries, expanding new development space.

In 2023, the overall economic scale of the national performance market reached 73.994 billion yuan, an increase of 29% compared to 2019, setting a new historical high; the national box office revenue reached 50.232 billion yuan, an increase of 151% compared to 2019; the number of viewers reached 170 million, an increase of 83% compared to 2019.

Performances with cultural connotations and tourism attributes are warmly welcomed by the market. In 2023, the proportion of performances mainly featuring small theaters and new performing arts spaces reached 42.4%, and viewing activities have gradually become a part of residents’ life; tourism performances that integrate cultural heritage continue to maintain high popularity, accounting for nearly 20% of the total number of performances.

From the perspective of the tourism performing arts market, the high added value and strong integration characteristics have driven the continuous emergence of new formats and scenarios in tourism performing arts, effectively promoting the growth of consumption.

In 2023, the number of tourism performances in China reached 150700, an increase of 73% compared to 2019; the box office revenue reached 16.636 billion yuan, an increase of 125% compared to 2019; the number of viewers reached 80.5513 million, an increase of 54% compared to 2019. Tourism performance projects that integrate elements of culture, technology, and lighting have become key factors in attracting tourists to scenic areas, effectively increasing the flow of visitors to the region.

From the perspective of average consumption of tourism performances, with the acceleration of supply, the number of viewers per event has decreased, but the average consumption price has increased. High quality tourism performances are more favored by the market. In 2023, the average consumer price was 206.5 yuan, an increase of 46.25% compared to 2019; the number of viewers for a single session was 535, a decrease of 10.71% compared to 2019. The increase in diversified performances of different sizes, frequencies, and contents in the supply market is the main reason for the decrease in the number of viewers per event. Popular tourism performances show a saturated state of daily performances during holidays, resulting in an increase in the number of performances. Data shows that the number of tourism performances has increased by 72.61% compared to 2019.

From the perspective of the development trend of tourism consumption, firstly, the attributes of cultural tourism integration are further strengthened, and the ticket economy is transforming and upgrading towards a scenario economy. The focus is on IP incubation and the enhancement of secondary consumption; secondly, the increase in the proportion of individual tourists, the penetration rate of OTA and self media platforms, and the improvement of transportation have made the characteristics of individual travel such as independent travel, self-driving travel, and customized travel more and more obvious. Tourism and entertainment will be more targeted towards the individual tourist group; the third is the strengthening of the demand for viewing performances such as technology and experience. Since 2023, the proportion of tourists born in the 2000s has continued to increase, reaching 16%, while the proportion of tourists born in the 1990s is 24%. The characteristic of young tourism consumption is further highlighted. The consumption needs of young people are more personalized, emphasizing emotional value, and immersive and interesting tourism performances are more popular among them.

(2) Prospect analysis of the tourism performing arts market

In recent years, tourism and performing arts have emerged as a rising force and have become an undeniable cultural industry type that drives the joint development of tourism and performance markets. 2023 is the year of domestic tourism recovery, with retaliatory growth in tourism performances, and box office revenue reaching 7.055 billion yuan in the first half of the year alone. Among them, the number of commercial performance venues reached 342400, an increase of 278.76% compared to the same period last year; the box office revenue of the performance was 31.541 billion yuan, an increase of 453.74% compared to the same period last year. In this context, the proportion of the tourism performing arts market is gradually increasing. Since the beginning of this year, the popularity of concerts and music festivals has continued to rise, and there has been a significant increase in new formats and spaces for performances. The performance market has been active, bringing new vitality to the consumer market. This marks the entry of tourism and entertainment into a new era of 4.0.

As an important industry in the tourism sector, tourism performance has developed from political reception performances and embellishment performances in theme parks to an important pillar of the tourism industry. Tourism performance is the result of the joint action of multiple industries, forces, and factors.

In the past few years, indoor theater as the main form of tourism performance has been changing. Starting from the earliest large-scale live performances of the "Impression Series" in China, it has sparked a trend of “you perform, I watch” in the 1.0 era of domestic tourism entertainment. Following that, tourism performances opened up the immersive theater performance 2.0 era of “watching in the scene” with stunning stage effects and novel artistic forms. Breaking through the stage space and integrating “theater performances” with “live performances” marks the arrival of tourism performance in the 3.0 era of “watching in real scenes”. And today’s scene crossing, exclusive situations, immersive, audience actor interaction, and mobile performance experience are developing towards IP and platformization, and the new era of 4.0--- “watching while walking” has begun.

In this year’s national selection of 40 high-quality tourism performances, traveling performances account for nearly half of the total. With the success of “Tonight Together in Xixi Wetland”, various mobile performances and night tours across the country are becoming a trend. In the past two years, Lifang Group has launched more than ten mobile night tours and live performances, such as Chu Xiong’s “Dream to the Sun Calendar”, “Night Tour of Wolonggang”, “Only Fragrance Remains the Same”, “Great Love in Pingshan”, “Legend of Yu and Qiang”, “Fantasy Forest of Bagongshan”, etc., which meet the market demand. A series of high-quality 4.0 era works, with technological innovation, cultural output, IP protection, and operational success have been formed. They will definitely satisfy tourists’ pursuit of cultural aesthetics, visual shock, and scene art, feel the spiritual connotations they carry, and experience the life thinking contained in the creators.

In the future, while developing new tourism resources such as cultural and performing arts, cities need to ensure supporting infrastructure such as security and order control. By comprehensively integrating spatial resources, constructing regional linkage and distinctive cultural and tourism products, it aims to provide tourists with localized experiences. It will maximize the driving effect of cultural and performing arts on cultural and tourism consumption, making it an important cultural symbol and experiential point for cultural and tourism consumption in the city.

1.1.3 Advantageous conditions of project construction

(1) Policy conditions

On June 24, 2024, the National Development and Reform Commission and four other departments issued the Measures for Creating New Consumption Scenarios and Cultivating New Growth Points in Consumption, proposing to deepen the integration and innovation of tourism formats, promote formats such as “music+tourism”, “performance+tourism”, “events+tourism”, and create a number of influential themed tourism boutique routes.

On May 6, 2024, the Ministry of Tourism and four other departments jointly issued the Action Plan for Innovative Development of Smart Tourism, which proposed to cultivate and enrich smart tourism products. It encourages and supports the construction of smart tourism immersive experience new spaces using technologies and equipment such as virtual reality (VR), augmented reality (AR), augmented reality (XR), mixed reality (MR), metaverse, naked eye 3D, holographic projection, digital light and shadow, intelligent perception, etc., in cultural and tourism consumption clusters, cultural and tourism venues, archaeological sites, tourist attractions, tourist resorts, tourism leisure blocks, theme parks, performing arts venues, nighttime cultural and tourism consumption clusters, etc.

(2) Resource advantages

The surface structure of Jiutai is characterized by “mountains accounting for 30%, water, 10% and fields, 60%”. The area includes “one large river, three rivers, and eight lakes” such as Songhua River, Yinma River, and Karen Lake, as well as “one mountain range, five peaks, and ten scenic spots” such as Dahei Mountain Range, Miaoxiang Mountain, and Batai Ridge. The forest coverage rate of the entire area is 17%. Jiutai was a hundred-year-old town beside Liutiaobian in the Qing Dynasty, and a representative area of Guandong culture. It is known as “the hometown of Chinese shaman culture”, “the hometown of China’s Manchu paper cuttings art” and “the hometown of Chinese falconry culture”. Niulianhe ink painting, Guan Yunde Manchu Paper Cuttings, Wang Tingqi Folk Paper Cuttings are famous at home and abroad. It has developed and implemented a comprehensive tourism development plan, planning 116 key projects.

(3) Location advantages

Jiutai District is located in the middle of Jilin Province, backed by the the Changbai Mountains and overlooking the Songliao Plain. It is a new urban area in the east of Changchun, covering an area of 3371.52 square kilometers. Jiutai is the core area for the revitalization of Northeast China in the new era and an important node for the integration of Changchun and Jilin. Adjacent to Changchun New Area, Changchun Economic Development Zone, and China Korea Cooperation Demonstration Zone, relying on major projects such as “one river and two banks” of the Yinma River, it deeply participates in the division of labor and cooperation in the urban area, promotes the “centralized+clustered” development of the western region of Jiutai, and forms a spatial layout of “northward connection, eastward leaping, southward connection, westward advancing, and flourishing in the central part".

1.2 Contents and scale of project construction

The project covers an area of 50 hectares. The main construction contents are as follows:

(1) Liutiaobian Historical Museum. Showcase the border terrace culture aimed to inherit and promote the culture of Jiutai, recreate historical relics, and allow visitors to have a more intuitive and firsthand experience of the Liutiaobian culture.

(2) Commercial Pedestrian Street. Build a commercial pedestrian street that integrates shopping, dining, and entertainment with branded buildings, internet famous attractions, specialty snacks, and non heritage cultural and creative products.

(3) Sightseeing Tower High-altitude Rotating Restaurant. Enjoy delicious food, appreciate beautiful scenery, and experience a feast on the clouds. A high-altitude rotating restaurant with a 360 degree panoramic view. The restaurant rotates around every 30 minutes, enjoying delicious food while experiencing scenic views.

(4) International-style Street. There is a music fountain square, combined with characteristic buildings of different styles, vivid and irregular flooring, decorated with stones and trees, and an outdoor dining area that showcases performances, culture, and attracts people.

1.3 Total investment of the project and capital raising

1.3.1 Total investment of the project

The total investment of the project is 1 billion yuan, including the construction investment of 800 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 606.06 million yuan, its profit will be 181.82 million yuan, its investment payback period will be 8.5 years (after the tax, including the construction period of 3 years) and its return on investment will be 18.18%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

As a comprehensive venue integrating cultural display, leisure and entertainment, and tourism, this park is themed around international style and incorporates exquisite garden design, attracting numerous citizens and tourists from other places. The park not only restores numerous international architectural styles, but also provides rich cultural performances and characteristic catering, providing visitors with an immersive cultural experience. In addition, the cultural exchange activities held regularly in the park promote mutual understanding and respect among people from different cultural backgrounds. Therefore, the project has played a positive role in improving the quality of regional cultural life and enhancing the international image of the region, and has received positive evaluations from all sectors of society.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7Construction site of the project

One river and two banks of Yinma River, Jiutai District, Changchun City

1.8 Progress of the project

It is under investment promotion.

2. Introduction to the Partner

2.1 Unit basic information

Name: Changchun Bureau of Commerce

Address: 1788 Xi’an Road, Changchun City, Jilin Province

2.2 Unit overview

Jiutai was established as a county in 1932, abolished as a city in 1988, and abolished as a district in 2014. There are a total of 18 towns (townships) and streets in the district, including 14 streets, 2 established towns, 2 ethnic townships, and 283 administrative villages, with a total population of 569976 and a jurisdictional area of 3371.52 square kilometers.

Jiutai District has been awarded the titles of National Science Popularization Demonstration County (City, District), National Sustainable Development Experimental Zone, National Rural Land System Reform Pilot, National Rural Financial Reform Pilot, the only National Intellectual Property Strong County Project Demonstration Zone in the province, the third batch of National Agricultural Product Quality and Safety Counties, the National “Four Good Rural Roads” Demonstration County, one of the Second Round of National Rural Collective Management Land Market Reform Pilots, one of the top ten counties in grain production in the province, one of the first batch of provincial-level “Invaluable Assets” Theoretical Practice Innovation Bases, the Provincial-level Beautiful Countryside Demonstration County, and the Provincial-level Ecological Civilization Demonstration Zone.

In recent years, in the assessment of county-level economy, Jiutai has ranked among the top in the province and Changchun has always been among the top. In 2023, the GDP reached 25.26 billion yuan, ranking first among the counties and cities outside Changchun.

Men of talent have come from the district in succession. In modern times, there were cultural celebrities such as Cheng Duolu and Xu Fulin, who are known as the “Three Outstanding Figures of Jilin”. Contemporary scholars include Wang Yinuan, a Tibetan research scholar, Calligrapher Hao Youquan, Painter Yuan Weimin, as well as Yu Benshui, a military expert , Ben De, a radar expert, Liu Zhongfan, a graphene expert and other academicians and experts.

The industry is thriving. 646 enterprises have settled in the agreement, with 5 listed companies including Zhulaoliu, RKHS, and China Treasures New Materials Group Ltd., etc., continuously expanding and strengthening the industrial platform of “one zone, six parks” . Ten major industries represented by Tianlang Modern Agricultural Machinery Intelligent Equipment Co., Ltd. have been formed, and the “Jiutai Tribute Rice” brand has been included in the national application and selection of the Global Important Agricultural Cultural Heritage List.

The environment has been optimized. Jiutai District has always adhered to the concept of “favoring business, securing business, and enriching businessmen”, and upheld the principle of “supporting legal and flexible services”, striving to create a clean and upright political environment, a fair and transparent legal environment, and a healthy and honest business environment.

2.3 Contact method

2.3.1 Contact method of the partner

Contact person: Wang Qi

Tel: +86-431-82338212    

E-mail: jtqzsfwzx163.com

2.3.2 Contact method of the city (prefecture) where the project is located

Contact unit: Changchun Cooperation and Exchange Office

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com