Cultural Tourism
Medical and Health Care Service Project of Changchun City
1. Introduction to the Project
1.1 Project background
1.1.1 Product introduction
The high-end medical and wellness project located in Chaoyang District, Changchun City is committed to building a comprehensive high-end wellness destination that integrates health management, wellness leisure, and vacation tourism. The project is located in a picturesque and conveniently accessible location, equipped with various facilities including traditional Chinese medicine health preservation, spa, fitness, etc., and provides professional and personalized services. We value meeting customers’ needs and enhancing the experience, committed to creating a safe and warm environment, and enhancing interaction and vitality within the community. This health and wellness community is expected to become an influential health and wellness brand in Changchun and even nationwide, leading the new trend of healthy living.
1.1.2 Market prospect
(1) Market status of medical and health care projects
With the deepening implementation of the “Healthy China” strategy, the increasing health awareness of the younger generation, and the acceleration of an aging society, China has ushered in an unprecedented wave of retirement. These factors have jointly promoted the shift of social consumption hotspots towards the health and wellness industry, making it in a highly prosperous and continuously rising stage. At the same time, traditional pillar industries such as real estate, exports, and manufacturing are facing significant downward pressure, and the health and wellness industry is expected to become a new engine driving sustained economic growth, and may even become the “main force”. In China, the health and wellness industry has become a national strategy and has received strong policy support.
In recent years, China’s healthcare industry has developed rapidly and the market size has continued to expand. The health and wellness industry has shown the following development trends:
Diversification: Health and wellness products and services are constantly enriched, covering multiple fields such as health and wellness, rehabilitation medicine, and elderly care services.
Intelligentization: the application of modern technologies such as the Internet, big data and artificial intelligence has brought more possibilities for innovation to the health care industry.
Internationalization: The exchange and cooperation between domestic and international health and wellness industries are deepening, and international brands are entering the Chinese market one after another.
With the upgrading of consumption among the silver haired population, the health and wellness industry has experienced rapid development. In January, 2024, the No. 1 Document of the State Council focused on the silver economy, covering areas such as elderly cultural and sports, tourism services, etc., providing guidance for the industry. The 20th National Congress Report elevated the health and wellness industry to a national strategy. The state has actively promoted the construction of health care, introduced a number of policies, such as the combination of medical care and nursing care, increased financial support, established a “Internet+medical health” demonstration area, and promoted the diversified development of healthy tourism communities.
As of now, over 480 million elderly people in China have entered or are about to enter retirement or advanced age, constituting a huge consumer group in the silver hair market. The moderate aging population and the large-scale influx of new silver haired consumers constitute a key turning point in the development of China’s silver haired economy.
In this context, health and wellness, as entry level scenarios for the silver haired consumer market, play a crucial role and are one of the most promising areas for growth in the market. More and more silver haired people with time and economic surplus are willing to invest in health and enjoy life, providing a solid population foundation for the development of the health and wellness market.
In addition, the Blue Book of Health and Wellness: Report on the Development of China’s Health and Wellness Industry (2023) released in 2024 (hereinafter referred to as the Blue Book) points out that China’s health and wellness industry has formed core formats such as travel, sports, healing, and research. These business models rely on rich natural and cultural resources, such as climate, forests, hot springs, traditional Chinese medicine hospitals, characteristic agriculture, etc., to build a diversified and three-dimensional health and wellness industry ecology.
The coordinated development of the five major business formats not only enriches the types and forms of health products, but also greatly expands the boundaries of the health market, jointly supporting a huge trillion level health market.
(2) Market forecast for medical and health care projects
At present, domestic health and wellness projects are showing a rapid development trend. On the one hand, the government provides strong support to the healthcare industry, viewing it as a key strategy to promote economic growth and address the challenges of an aging population. Many local governments have introduced preferential policies to attract enterprises to invest in the construction of health and wellness projects, and provide preferential measures in land, taxation, and other aspects, thus promoting the rapid development of health and wellness projects. On the other hand, there is a strong market demand. With the continuous growth of the elderly population in our country, their demand for health and elderly care services is becoming increasingly diversified, opening up broad market prospects for health and wellness projects. At the same time, with the increasing awareness of health and wellness among the younger generation, health and wellness programs that integrate leisure, entertainment, and wellness functions are gradually becoming popular among them.
As China enters a deeply aging society, the healthcare industry is facing development opportunities that could last for 20-30 years or even longer. Under the huge market demand and policy support, the healthcare industry is rapidly expanding, showing strong development momentum in multiple fields such as medical care, nursing, rehabilitation, health management, elderly care services, and elderly tourism, and is expected to become a key force in promoting the optimization of China’s economic structure and the improvement of social welfare.
As of 2023, the size of China’s healthcare market has exceeded 8 trillion yuan, and it is expected that by 2030, the market size of the healthcare industry will have reached over 20 trillion yuan, with an average annual growth rate expected to be between 8% and 12%.
With the application of cutting-edge technologies such as the Internet of Things, big data, and artificial intelligence, healthcare institutions can achieve intelligent upgrades in health management, disease prevention, remote medical care, emergency rescue, and other services, providing more accurate and efficient health care solutions for the elderly. Health and wellness institutions will pay more attention to personalized and customized service content, providing tailored service plans based on the physical condition, interests, lifestyle habits, etc. of the elderly to meet their multi-level and diversified health and wellness needs.
The healthcare industry will strengthen cooperation with medical institutions, promote the deep integration of medical resources and elderly care services, and form a service model of “medical care with health care, and health care with medical care”. With the increasing emphasis on the ecological environment, the concept of green, low-carbon, and ecological health care has gradually taken root in people’s hearts. In the future, healthcare institutions will pay more attention to factors such as natural environment and air quality in site selection, and strive to build green and ecological healthcare bases.
The government’s support for the health and wellness industry is expected to continue to increase, providing a favorable policy environment for the industry’s development. Policy support, including fiscal subsidies, tax incentives, and land supply, will promote the rapid development of the healthcare industry. With the rapid development of the healthcare industry, the demand for professional talents will become more urgent. Enterprises will strengthen cooperation with universities and professional institutions, cultivate and introduce compound talents in multiple fields such as medical care, health preservation, and management, and provide solid talent support for the development of the industry.
In summary, the future development trend of the health and wellness base industry market will present characteristics such as intelligence, personalization, integration of medical care and elderly care, green ecology, and cross-border integration. At the same time, the market size will continue to expand, the competitive landscape will become increasingly fierce, policy support will increase, and talent cultivation and introduction will become the key to industry development.
1.1.3 Advantageous conditions of project construction
(1) Policy advantages
“Healthy China 2030” Planning Outline: The outline points out that the integration of health and pension, tourism, Internet, fitness and leisure, and food should be actively promoted, and new health industries, new formats, and new models should be promoted. The country has a strong determination to vigorously develop the medical and health industry, and it is expected that the scale of the health industry will have reached 16 trillion yuan by 2030.
Jilin Provincial Government has released the 14th Five-Year Plan for the development of the Elderly Care Industry and Elderly Care Service System, aiming to improve the system of elderly care and elderly care services, promote the construction of a home-based, community-based, institution supplemented, and medical elderly care combined elderly care service system.
(2) Advantages of the project partner
In the cooperation project between the People’s Government of Chaoyang District and Ping An Electric Energy Co., Ltd., the concept of new quality productivity should be deeply understood and applied. The first is to use advanced technology for urban planning and design, introduce technologies such as artificial intelligence and big data, optimize urban spatial layout, and improve operational efficiency and quality of life. The second is to focus on green, intelligent, and sustainable building renewal, promote the application of green and intelligent buildings, improve environmental performance and intelligence level, while paying attention to cultural heritage and historical protection. The third is to strengthen the intelligent construction of urban infrastructure, introduce intelligent transportation systems, and improve safety and convenience.
On the basis of inheriting core businesses such as equity management, asset management, financial services, and fund investment from China Chengtong Group, Ping An Electric Energy Group focuses on industry directions strongly supported by the state, such as new infrastructure, new energy, culture, big health, digital information technology, and integrated circuits. Combined with strong horizontal cooperation capabilities in military, government, national, and civilian management systems, it is committed to deepening the layout of central local cooperation for state-owned enterprises, improving the management system of state-owned assets, optimizing resource allocation, and other services.
This cooperation project brings together the comprehensive advantages of both parties, marking a strong alliance between the People’s Government of Chaoyang District and Ping An Electric Energy Company, jointly promoting comprehensive breakthroughs in urban renewal, real estate, healthcare, elderly care, new energy, education and other fields in Chaoyang District, and building a high-quality and sustainable new model of urban development.
(3) Location advantages
Chaoyang District is located in the central southern part of Changchun City, in the core area of the city, adjacent to Nanguan District, with obvious location advantages. The internal transportation is well connected, with the Changchun-Yitong Highway running through the north and south, and the Changchun-Fusong Expressway passing through the city, providing significant transportation advantages. The transportation from Chaoyang District to the airport and the train station is very convenient. It takes about 40 minutes to get to the airport and about 20 minutes to get to the train station. Chaoyang District, Changchun has become an important area of the city due to its advantageous geographical location, developed public transportation, and strong economic development.
Chaoyang District, Changchun City is the economic and cultural core area of the city, covering an area of 237 square kilometers. The commercial and economic development within the district is prosperous, accounting for over 10% of the city’s total economic output. It is a modern urban economic core area with modern service industry as the main body, strategic emerging industries as the guide, advanced manufacturing industry as the support, and modern agriculture as the characteristic.
(4) Talent advantages
Changchun is a well-known high intelligence intensive area in China, with more than ten key universities such as Jilin University, Northeast Normal University, and Changchun Institute of Optics and Fine Mechanics located in Changchun. It also has national and provincial (ministerial) scientific research institutions such as the Chinese Academy of Sciences Changchun Branch, Changchun Institute of Optics and Fine Mechanics, Changchun Institute of Applied Chemistry, as well as scientific research institutions such as design institutes, computing and testing centers, and several key open laboratories in Changchun. Changchun City has abundant human resources and price advantages. Higher education institutions and research institutions such as Jilin University, Northeast Normal University, Changchun University of Traditional Chinese Medicine, Changchun Institute of Optics and Fine Mechanics, and Changchun Institute of Applied Chemistry can provide senior management and technical personnel for the implementation of the project.
Chaoyang District has abundant resources for higher education and scientific research. Chaoyang District is the education and research center of Changchun City, with numerous higher education institutions and research institutions. 80% of independent research institutes and technology development institutions in Changchun, as well as 32 full-time regular colleges and 15 universities, are located in Chaoyang District, providing strong talent and knowledge resources support for regional development.
1.2 Contents and scale of project construction
It is expected to invest in the construction of the fourth-generation and fifth-generation buildings and high-end health and wellness communities on Kuanping Road, Chaoyang District, covering an area of approximately 200 acres. This will attract top-tier hospitals and related medical industries to settle in, introduce domestic high-tech medical leading enterprises such as in vitro diagnostic reagents, and build supporting hotels to meet multi-level health needs.
1.3. Total investment of the project and capital raising
The total investment of the project is 1.5 billion yuan, including the construction investment of 1.15 billion yuan.
1.4 Financial analysis and social evaluation
1.4.1 Main financial indexes
After the project reaches the production capacity, its annual sales revenue will be 893 million yuan, its profit will be 268 million yuan, its investment payback period will be 8 years (after the tax, including the construction period of 2 years) and its return on investment will be 17.8%.
Note: “10 thousand yuan” in the table is in RMB.
1.4.2 Social evaluation
The social benefits of constructing medical and health care projects are mainly reflected in the following aspects:
Improving the quality of life for the elderly: Medical and wellness projects can significantly enhance the quality of life for the elderly by providing comprehensive medical and elderly care services. These projects typically integrate medical, elderly care, nursing, wellness, rehabilitation, healthcare, palliative care, and other functions to meet the diverse needs of the elderly and help them maintain a healthy, independent, and dignified life.
Relieving the shortage of medical resources: With the arrival of an aging society, the shortage of medical resources is a common problem. Medical and elderly care projects can effectively alleviate the shortage of medical resources by integrating medical and elderly care resources and providing one-stop services, especially in rural and remote areas, where this model can better leverage its advantages.
Promoting local economic development: Medical and health care projects can not only provide employment opportunities, but also drive the development of related industries such as catering, transportation, tourism, etc. These projects typically require significant infrastructure construction and operational maintenance to promote the overall development of the local economy.
Promoting the development of the health industry: As an important component of the health industry, the development of medical and wellness projects can drive the progress of the entire health industry. Through technological innovation and policy support, the quality and scope of medical care services will be improved, further promoting the development of the health industry.
1.5 Cooperative way
Sole proprietorship, joint venture or cooperation
1.6 What to be invested by the foreign party
Funds, and other methods can be discussed in person.
1.7 Construction site of the project
Chaoyang District, Changchun City
1.8 Progress of the project
The project proposal has been prepared.
2. Introduction to the Partner
2.1 Unit basic information
Name: Ping An Electric Energy (Jilin) Co., Ltd.
Address: Unit 510, China-Korea Building, 1577 Jinhui Road, China-Korea (Changchun) International Cooperation Demonstration Zone, Changchun City
2.2 Unit overview
On the basis of inheriting core businesses such as equity management, asset management, financial services, and fund investment from China Chengtong Group, Ping An Electric Energy Group focuses on industry directions strongly supported by the state, such as new infrastructure, new energy, culture, big health, digital information technology, and integrated circuits. Combined with strong horizontal cooperation capabilities in military, government, national, and civilian management systems, it is committed to deepening the layout of central local cooperation for state-owned enterprises, improving the management system of state-owned assets, optimizing resource allocation, and other services.
2.3 Contact method
Contact person: Li Xu
Tel: +86-431—85109113
Fax: +86-431—85109113
E-mail: 841726833@qq.com
Contact method of the city (prefecture) where the project is located:
Contact unit: Changchun Cooperation and Exchange Office
Contact person: Zhang Junjie
Tel: +86-15704317930
Fax: +86-431-82700590
E-mail: xmc82763933@163.com