1. Introduction to the Project

1.1 Project background

1.1.1 Introduction to the Project

Built in Mingyue Town, Antu County, a large-scale comprehensive tourism resort integrating ice and snow sports, ice and snow training, water entertainment, health preservation, and ecological vacation will be developed around Mingyue Lake and Yingyue Mountain. It is mainly to construct snow trails, snowmobile and off-road lanes, sports equipment service center, tourist service center, vacation sports apartments, athlete service center, etc.

1.1.2 Market prospect

(1) Analysis of the ice and snow tourism market

In recent years, ice and snow tourism has achieved a historic leap from south to north, from small sports to large industries, from winter to all seasons, and from “cold resources” to “hot economy”. Under the guidance of policies, various regions have activated ice and snow resources based on their own realities, sparking a winter tourism boom.

According to the  Research Report on the Development of China’s Ice and Snow Industry 2024, the scale of China’s ice and snow industry has grown from 270 billion yuan in 2015 to 890 billion yuan in 2023, reaching about 970 billion yuan in 2024, and will exceed one trillion yuan by 2025, reaching 1005.3 billion yuan. This growth trend indicates that the ice and snow tourism market is experiencing rapid expansion and is expected to continue to maintain high-speed growth in the coming years.

The demand for ice and snow tourism market is growing day by day, mainly due to the successful hosting of the Beijing Winter Olympics and Paralympics. The popularity of ice and snow sports has led to more and more people participating in ice and snow activities. During the new snow season, consumers’ stay time and consumption amount at ski resorts and ice rinks have increased. In addition, the rise of the “ice and snow+” new model, such as ice and snow viewing, ice and snow festivals, further enriches the connotation of ice and snow tourism, and enhances tourists’ sense of participation and satisfaction.

(2) Development trends of the ice and snow tourism industry

Industrial integration: The ice and snow tourism industry chain is relatively long, involving multiple industrial fields. In the future, with the intensification of market competition, ice and snow tourism enterprises will pay more attention to industrial integration, form a complete industrial chain by integrating resources, and provide comprehensive services. For example, industrial integration models such as “ice and snow+sports”, “ice and snow+food”, “ice and snow+hot springs”, and “ice and snow+health” will become increasingly common.

Technological innovation: The driving force of technological development on the ice and snow tourism industry is becoming increasingly significant. In the future, with the advancement of technology, ice and snow tourism will become more intelligent and personalized. For example, high-tech products such as smart skis and wearable devices will gradually become popular, providing tourists with a more convenient and safe travel experience.

International cooperation: As an international form of tourism, ice and snow tourism has a high degree of internationalization. In the future, with the acceleration of globalization and the increase of international exchanges, the international cooperation of the ice and snow tourism industry will be further strengthened. Enterprises can engage in cross-border cooperation, introduce advanced technology and management experience, and promote the international development of the ice and snow tourism industry.

(2) Market prospect of the Mingyue Lake Ice and Snow Sports Training Center Project

Ice and snow sports continue to maintain a leading trend, with a total participation of 264 million people in the 2023-2024 snow season. From the perspective of consumer groups, the “post-1980s” and “post-1990s” generations have become the core consumer groups for outdoor sports, with ice and snow sports enthusiasts spending an average of 2000 to 5000 yuan per year on a single project. This indicates that ice and snow sports not only attract a large number of participants, but also drive related consumption, demonstrating strong market demand.

The country vigorously promotes ice and snow sports, with 300 million people participating in ice and snow sports, creating a large number of job opportunities and career development space. In addition, ice and snow tourism conforms to the new demands of mass tourism. The natural, healthy, and approachable characteristics have led more and more people to step out of their homes, enjoy the beautiful scenery of ice and snow, experience ice and snow culture, and participate in ice and snow sports. These policy supports and market demands have jointly promoted the development of ice and snow sports training centers.

Mingyue Lake is located on the main transportation route of Changchun-Jilin-Tumen and an important node leading to the main scenic area of Changbai Mountain. It is adjacent to Mingyue Town, the county seat, and has high-quality water bodies and wide water surfaces; Yingyue Mountain is connected to Mingyue Lake by mountains and water, with lush forests and beautiful scenery. It has great development values for large-scale leisure and vacation tourism projects, and has a broad market prospect.‌

1.1.3 Advantageous conditions of project construction

(1) Policy advantages

The Development Plan for Ice and Snow Sports (2016-2025): This is a document jointly issued by the General Administration of Sport of China, the National Development and Reform Commission, and other two departments, aimed at promoting the prosperity and healthy development of ice and snow sports, meeting the diverse sports and cultural needs of the masses, and improving the quality and efficiency of sports public products and services supply. The plan proposes the development goal of forming a more solid foundation for ice and snow sports, significantly increasing popularity, greatly improving competitive strength, and having a relatively complete industrial system by 2025. Specific development tasks and requirements are put forward from the aspects of vigorously popularizing ice and snow sports, improving the level of ice and snow sports competition, promoting the development of the ice and snow industry, increasing the supply of venue facilities, and deepening institutional and mechanism reforms.

(2) Resource advantages

Antu has a long history and culture, abundant tourism resources, and is known as the “hundred-million-year-old mountains and rivers, ten-thousand-year-old people, thousand-year-old city, and hundred-year-old county”. The integration and common development of Changbai Mountain culture, Manchu culture, Korean culture, and red culture have blossomed into a unique cultural charm. In recent years, relying on unique cultural and resource advantages, we have organized and carried out festive cultural and tourism brand activities with local characteristics such as Changbai Mountain Cultural Tourism Festival, Sauce Cultural Tourism Festival, Mineral Water Cultural Tourism Festival, Ice and Snow Cultural Tourism Festival, and Intangible Cultural Heritage Scenic Area. We have effectively used cultural power to polish the business card of Antu and showcased its heritage under the name of these activities. The potential of cultural and tourism economy is enormous, and the blue ocean of cultural and tourism integration is vast. Next, Antu County will take more practical measures to create a new model of integrated development, broaden new space for industrial development, stimulate new vitality for project development, and fully contribute to the high-quality development of the county’s economy.

Antu County is located at the foot of Changbai Mountain and has unique ice and snow resources. It has a large amount of snowfall and excellent snow quality, and is known as one of the “three major powder snow bases in the world”. The powder snow resources in Antu County not only attract a large number of skiing enthusiasts, but also promote the development of local ice and snow tourism. For example, Anbei Village has created the Changbai Mountain Ice and Snow Happy Valley by constructing an “ecological+ice and snow” development model, attracting many tourists to experience ice and snow culture.

(3) Location advantages

Antu Location has obvious advantages. From the perspective of transportation environment, Antu County is located along the  transportation artery of Northeast China, with roads, railways, and aviation extending in all directions. Highways: It has the Changchun-Hunchun Expressway, which takes three and a half hours to reach Changchun, the capital of Jilin Province, and half an hour to reach Yanji City, the capital of Yanbian Prefecture. Railways: With the Jilin-Huinan high-speed railway, it only takes two hours to reach Changchun in the province and eight hours to reach the capital Beijing; At the same time, two railway lines, Changchun-Tumen and Tonghua-Helong, cross the territory of Antu, providing direct access to Beijing, Shenyang, Dalian, Changchun, Harbin, Mudanjiang and other places. Aviation: 64 kilometers away from Yanji International Airport, the airport has opened international and domestic routes to South Korea, Beijing, Shanghai, Guangzhou, Shenyang, Changchun, and other destinations. From the perspective of openness, Antu County is located on the axis of Changchun-Jilin-Yanbian development and opening up, and is an important node city in the pilot zone of opening up.

1.2 Contents and scale of project construction

The project plans to occupy 605 hectares of forest land with a total construction area of 20000 square meters. It will mainly construct 31 snow trails (about 50 kilometers), 10 snowmobile and off-road lanes, 7 sightseeing cable cars and cableways, 6 magic carpets, a sports equipment service center, a tourist service center, vacation sports apartments, an athlete service center (providing training services for national and provincial teams), and a vocational and technical college for ice and snow sports.

1.3.Total investment of the project and capital raising

The total investment of the project is 800 million yuan, including the construction investment of 640 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 484.8 million yuan, its profit will be 160 million yuan, its investment payback period will be 6 years (after the tax, including the construction period of 3 years) and its return on investment will be 20%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The construction of the project can promote ice and snow tourism and economic development, and through the integration of “ice and snow sports+tourism”, it has promoted the development of ice and snow tourism. At the same time, enhancing social awareness and participation: With the improvement of ice and snow sports infrastructure and the increase of social awareness, the population base participating in ice and snow sports has significantly expanded, and the regional and age distribution continues to optimize. After the completion of the project, it will promote the vigorous development of the ice and snow tourism industry in Antu County, with significant economic and social benefits.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

Mingyue Town, Antu County, Yanbian Prefecture

1.8 Progress of the project

The project proposal has been prepared.

2. Introduction to the Partner

2.1 Unit basic information

Name: Antu Investment Promotion Service Center

Address: 98 Wengsheng, Mingyue Town, Antu County, Jilin Province

2.2 Unit overview

Antu County is located in the eastern part of Jilin Province and the southwestern part of Yanbian Korean Autonomous Prefecture. The famous main peak of Changbai Mountain and Tianchi Waterfall are located in the southern part of the county, hence Antu is known as the “First County of Changbai Mountain”. The Shuangshuifeng Port is the only land passage along the China-North Korea border. The county covers an area of 7444 square kilometers, with 7 towns and 2 townships under its jurisdiction, and a total population of 210000, of which the Korean ethnic group accounts for 19.5%. Antu has excellent ecological environment and outstanding resource endowment. It is a national ecological demonstration zone, a national tourism comprehensive reform pilot zone, a national export quality and safety demonstration zone, a Chinese ecological origin brand demonstration zone, a Chinese green traditional Chinese medicine export base county, a Chinese mineral water town, a Chinese ginseng town, and a Chinese bee town. At the same time, Antu County is also the poverty alleviation contact point of the Central Policy Research Office and the only contact point for the National Ethnic Affairs Commission's national action to promote border development and enrich the people.

Antu County enjoys the abundant national policies. Antu County is located in a border ethnic minority area and is a key county for poverty alleviation and development at the national level. Therefore, it enjoys a series of national preferential policies such as the Western Development, the revitalization of the old industrial base in Northeast China, the Tumen River regional cooperative development, and ethnic trade counties.

2.3 Contact method

Contact unit: Antu Investment Promotion Service Center  

Contact person: Luan Xianfu    

Tel: +86-433-5890566   

E-mail: jlsatlyj@163.com

Contact method of the city (prefecture) where the project is located:

Contact unit: Yanbian Bureau of Commerce

Contact person: Li Jingyu

Tel: +86-13596515933