欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Introduction to the Project

A health and wellness resort base refers to a comprehensive tourism base that provides health and wellness, leisure and vacation services, usually integrating ecological agriculture, tourism vacation, health and elderly care functions. The Guangming Valley Health and Wellness Resort Base Project is located on the north slope of Changbai Mountain Scenic Area in Erdaobaihe Town, facing Guangming Reservoir and surrounded by green mountains, with picturesque scenery. The project will create a resort base that integrates green planting, viewing, health care, and academic research.

1.1.2 Market prospect

With “Healthy China” officially becoming the core concept of China’s development, the health industry has become an important engine for the development of the service industry under the new normal. As China enters a deeply aging society, the healthcare industry is facing development opportunities that can last for 20-30 years or even longer. Faced with huge market demand and policy support, the healthcare industry is rapidly growing, shining in multiple directions such as medical care, nursing, rehabilitation, health management, elderly care services, and elderly tourism, and is expected to become an important force in promoting the optimization of China’s economic structure and the improvement of social welfare.

(1) Silver hair market in the health and wellness industry

According to the 2023 National Development Bulletin on Aging, as of the end of 2023, there were 296.97 million elderly people aged 60 and above in China, accounting for 21.1% of the total population. This marks that China has officially entered a “moderately aging” society. In 2023, the population aged 65 and above in China has reached 216.76 million, with an elderly dependency ratio of 22.5%. China is rapidly entering an aging society, and it is expected that the proportion of elderly people will exceed 30% by 2040. By 2050, it is expected that China’s elderly population will have accounted for nearly a quarter of the global total. Compared to other populations, the healthcare needs of the elderly are more complex. With the intensification of population aging, the “silver haired generation” will further grow, and their consumption will also rapidly increase. Silver haired tourism is an important market.

The Research Report on the Development and Index System of China’s Aging Industry by the China Aging Science Research Center shows that it is expected that the total consumption of China’s elderly population will have been about 12 trillion to 15.5 trillion yuan by 2030, and the ratio to the national GDP will increase to 8.3% to 10.8%; the total consumption in 2050 will be about 40 trillion to 69 trillion yuan, and the ratio to the national GDP will increase to 12.2% to 20.7%.

(2) Market for other health and wellness populations

With the acceleration of the pace of life and the increase of work pressure, health has become an increasingly important focus of people’s attention. The latest data shows that the proportion of health service orders for consumers aged 26 to 35 has reached as high as 57%. This data conveys a strong signal that the health and wellness user group is showing a clear trend towards youthfulness. This change not only changes our traditional understanding of health and wellness, but also heralds the rise of an emerging consumer market.

Young people are willing to pay for their health, which is not only a change in their personal attitude towards life, but also a major trend that needs to be closely monitored in emerging consumer markets. For businesses, it is necessary to break the traditional perception that health care is only a matter for middle-aged and elderly people. With changes in living environment and work, young people also face various health challenges. They realize that prevention is better than cure, and early health management is the key to maintaining future quality of life. Therefore, whether for self-care or to prevent future health risks, young people are actively seeking health services. This transformation has broadened the audience base of the healthcare market and injected new vitality into its development.

(3) Prospect prediction of Guangming Valley Health and Wellness Resort Base

With the continuous improvement of national living standards, forest tourism relying on forests, wetlands, rivers, canyons, and wild animal and plant resources is increasingly attracting people’s attention and favor. There is a development trend of alternating demand and rising levels for the “nine elements” of forest tourism, and the demand for leisure vacation, health preservation, cultural experience, and other aspects is becoming more and more urgent. The forest tourism consumption market is developing towards diversification, multi-level, and multi domain, and forest tourism products are becoming increasingly diversified. In order to better meet the diverse needs of the public, in terms of expanding the development space of forest tourism, we should actively cultivate a large number of new forest tourism formats such as forest health preservation, forest experience, forest health preservation, wetland tourism, ice and snow tourism, as well as ecological camping, mountain sports, jungle crossing, and study tours.

Currently, countries are competing to create healthy and wellness vacation destinations. The health and wellness leisure industry in China has also rapidly heated up in recent years, and the health and wellness tourism industry has become a rapidly developing sunrise industry. In this situation, the development of health and wellness vacation tourism conforms to the general trend of the development of the health service industry and contains vast market space. It is expected that by 2028, the size of China’s health and wellness tourism market will have been around 125 billion yuan.

In recent years, Antu County has adhered to the principle of “tourism+” and leveraged its advantages in ecological resources to continuously enrich the tourism industry, extend the industrial chain, comprehensively enhance the local cultural influence, tourism attractiveness, and industrial competitiveness, and promote the high-quality development of cultural tourism integration. Data shows that during the “National Day Golden Week” in 2024, the cultural and tourism market in Antu County remained stable and orderly, receiving a total of 616000 tourists, a year-on-year increase of 22.2%; the total comprehensive tourism revenue reached 678 million yuan, a year-on-year increase of 22.4%. Cultural tourism and self driving tours are favored by a large number of tourists in Anhui, presenting them with a colorful cultural and tourism feast in the golden autumn season. With the vigorous development of the cultural and tourism industry in Antu County, this project has a good market prospect.

1.1.3 Advantageous conditions of project construction

(1) Policy advantages

The Outline of the “Healthy China 2030” Plan points out that we should actively promote the integration of health and pastoral, elderly care, culture, tourism, the Internet, fitness and leisure, and food, and promote the upgrading of new health industries, new formats, and new models and the evolution of the industrial chain.

The 14th Five-Year Plan for National Economic and Social Development and Long-range Objectives for 2035 of Jilin Province proposes to enhance and strengthen tourism, and support iconic scenic spots and resorts such as Changbai Mountain, Chagan Lake, Beida Lake, and Vanke Songhua Lake to take the lead in building world-class ecological tourism scenic spots and ski resorts. Enrich tourism connotations with culture, realize cultural value through tourism, and create national level tourism and leisure cities and blocks with distinctive cultural characteristics such as Changchun, Jilin, Yanbian, etc. Focusing on the culture of the Anti-Japanese United Front, ice and snow culture, culture of Liao and Jin Dynasties, and ethnic folk culture, it will do a good job in integrating culture and tourism, enhancing cultural connotations, enriching tourism products, and promoting the development of rural tourism, folk tourism, red tourism, border tourism and other forms of tourism. It will continuously improve and create events such as the “Snow Expo” and “Summer Leisure Season”, promoting Jilin’s ice and snow and ecological brands both internationally and domestically, and building Jilin Province into a major ice and snow industry province, a strong ice and snow tourism province, and a world-class ice and snow tourism destination. Within 5 to 10 years, the total revenue of the tourism industry will reach a trillion-level scale.

The 14th Five-Year Plan for Cultural and Tourism Development released by the Ministry of Culture and Tourism clearly proposes to develop health tourism and promote the construction of national health tourism demonstration bases. The 2030 Plan for a Healthy China points out that the integration of health and pension, tourism, the Internet, fitness and leisure, and food should be actively promoted to promote the birth of new health industries, new formats, and new models.

(2) Ecological organic plant resources

The economic plant resources in Antu County are abundant and have enormous development potential. Not only are there resources suitable for processing beverages and fruit wine, such as kumquat, mountain grapes, indigo fruit honeysuckle, soft jujube kiwi, but especially kumquat (blueberry) and mountain grapes, which are highly favored. There are also nuts suitable for processing, such as walnuts, pine seeds, and hazelnuts. According to the survey, the distribution area of kumquat in the whole county reaches 2000 hectares, with an annual collection of 150 tons; 19570 hectares of mountain grapes, with an annual collection of 354 tons; 500 hectares of indigo fruit and honeysuckle, with an annual collection of 10 tons; soft jujube kiwifruit covers 4590 hectares, with an annual collection of 89.5 tons. 38160 hectares of mountain walnuts, with an annual collection of 1000 tons; 24380 hectares of hazelnuts, with an annual collection of 107 tons; 64250 hectares of red pine, with an annual collection of 1036 tons.

Essence, spice plant resources, honey source and pollen plant resources are also rich. The woody honey resources alone amount to 135040 hectares, with a theoretical carrying capacity of 103500 bee colonies. There are over 70000 bee colonies in Antu County, with an annual honey production of 5000 tons; Moreover, the honey pollen in Changbai Mountain forest area is a natural green organic food, which enjoys a high reputation both domestically and internationally, especially for the honey from oak trees and mixed nectar. These provide favorable resource advantages for green planting and tourism in this project.

(3) Water and air resource advantages

There are 88 rivers of various sizes in Antu County, with a total length of over 1800 kilometers, an annual runoff of over 4 billion cubic meters, and a theoretical hydropower reserve of 286000 kilowatts. Most of these rivers are of the underground supply type, which are cold and non freezing, flow continuously throughout the year, and have a large drop, making them highly valuable for development and utilization. Antu County is promoting the construction of multiple water conservancy facilities, such as the comprehensive treatment of water environment in the Antu section of the Erdao Songhua River Basin, the rural water supply improvement and guarantee project in Antu County, and the construction of Dongsheng Reservoir in Antu County, with a total investment of 2.25 billion yuan. These projects aim to enhance water security and ecological environment within the county.

The air quality in Antu County is very superior. Antu County belongs to a temperate continental monsoon climate, influenced by mountains, with temperature and precipitation gradually changing from south to north. The annual average temperature is 3.6℃, and the annual average precipitation is 669.7 millimeters. The forest coverage rate is as high as 85.1%, and the content of negative oxygen ions in the air is as high as 40000 to 100000 per cubic centimeter, which is more than 500 times that of normal cities. It is known as a natural oxygen bar. In addition, the air quality in Antu County remains at the first level throughout the year, with a negative oxygen ion content of over 100000 per cubic centimeter. The excellent water and air resources of the project are very conducive to the development of health tourism.

(4) Advantages of project location

The project is located at Guangming Reservoir on the north slope of Changbai Mountain Scenic Area in Erdaobaihe Town is surrounded by green mountains to the north and faces the reservoir, with picturesque scenery. The project storage area has an altitude of 950 meters, a water surface area of about 13 hectares, and 265 hectares of leased forest land. It is only 16 kilometers away from the northern slope of Changbai Mountain, more than 20 kilometers away from the only land route between China and North Korea - Shuangmufeng Port, and 1 kilometer away from Changbai Mountain Peace Ski Resort. It is located in the core protected area of Changbai Mountain, with the superior geographical location, first-class climate resources, water resources, under-forest resources, and excellent environmental quality in China.

1.2 Contents and scale of project construction

The overall design of the project consists of three buildings, covering an area of 11000 square meters with a total construction area of approximately 25000 square meters. Phase I of the project: Green Breeding and Tourist Service Center; Phase II of the project: Health and Wellness Management Center; Phase III: Forest Health and Wellness Research Center.

1.3 Total investment of the project and capital raising

The total investment of the project is 227 million yuan, including the fixed assets investment of 181.6 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 172 million yuan, its profit will be 56.8 million yuan, its investment payback period will be 6 years (after the tax, including the construction period of 2 years) and its return on investment will be 25%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The implementation of the project can meet the health consumption needs of tourists and further promote the development of the health tourism industry in Antu County. After the completion of the project, it will play a promoting role in the construction of the big health industry, the construction of livable quality in the surrounding areas, the recovery and sustainable development of the cultural and tourism industry, and other aspects.

1.5 Cooperative way

Joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

Erdabaihe Town, Antu County

1.8 Progress of the project

The project cooperation plan has been prepared.

2. Introduction to the Partner

2.1 Basic information

Name: Antu Bureau of Culture, Radio, TV and Tourism

Address: 80 Jiulong Road, Antu County, Yanbian Korean Autonomous Prefecture

2.2 Overview

Antu County is located in the eastern part of Jilin Province and the southwestern part of Yanbian Korean Autonomous Prefecture. It is situated in the hinterland of Changbai Mountain and borders Samjiyon, North Korea. The Shuangmufeng Port is the only land port on the China-North Korea border, and the famous main peaks of Changbai Mountain and Tianchi Waterfall are located in the southern part of the county. Therefore, Antu is known as the “First County of Changbai Mountain”. The county covers an area of 7444 square kilometers, with a border line of 36.7 kilometers. It has jurisdiction over 7 towns, 2 townships, 3 streets, 180 administrative villages, and a population of 124187, of which 20.9% are of Korean ethnicity. In 2002, Antu County was designated as a national level poverty-stricken county by the State Council’s Poverty Alleviation and Development Office. In April, 2020, it achieved poverty alleviation and was lifted out of poverty. In November, 2020, the impoverished population was completely lifted out of poverty and absolute poverty was completely eliminated. In April, 2021, it was designated as a key county for rural revitalization in the province by Jilin Provincial Party Committee and Provincial Government. At the same time, Antu is also an old revolutionary base area, an ethnic minority area, a border county, a town of mineral water in China, a town of ginseng in China, and a town of bees in China. It has been successively rated as a national ecological demonstration zone, a national tourism comprehensive reform pilot zone, a national export quality and safety demonstration zone, a demonstration zone of Chinese ecological origin brands, a county of Chinese green herbal medicine export base, a national leisure agriculture and rural tourism demonstration zone, and a national tourism demonstration zone creation unit.

Antu has a long history and is the birthplace of the ancestors of the Qing Dynasty. In 1955, Yanbian Korean Autonomous Region was renamed as an autonomous prefecture, and Antu has been under its jurisdiction ever since. Antu has a superior ecological environment and is located at 42° N latitude. It is one of the world’s three major black soil zones, with a forest coverage rate of 86% and first-class air quality throughout the year. Tianchi in Changbai Mountain is the source of the Songhua River, Tumen River, and Yalu River, with a drainage area of over 20 square kilometers and 77 rivers, with a total length of 1800 kilometers. Antu is rich in natural resources, with 106 high-quality mineral springs discovered within its borders and a daily flow of 568000 tons. Renowned domestic and foreign enterprises such as Uni President, Evergrande, Nongxin, Yake, and Yili have built and put into operation; there is one national 5A level scenic spot, seven 4A level scenic spots, and six 3A level scenic spots within the county; 53 types of metallic minerals such as molybdenum, iron, and gold, as well as non-metallic minerals such as illite and turquoise, have been discovered; there are over 2400 species of flora and fauna, including traditional Chinese medicinal herbs such as ginseng, edible mushrooms such as matsutake and black fungus, berries such as blueberries and blackcurrant, and wild vegetables such as ferns and hazelnut mushrooms, with extremely high yields and collections. Antu has obvious location advantages, with two highways, Hunwu and Yanpu, and four highway entrances and exits. It also has two high-speed railways, Jihui and Dunbai, and three high-speed railway stations. Located on the axis of Changchun-Jilin-Yanbian development and opening up, Antu is an important node city in the Tumen River development and opening up pilot zone.

2.3 Contact method

Contact unit: Antu Bureau of Culture, Radio, TV and Tourism

Contact person: Luan Xianfu

Tel: +86-433-5890566

E-mail:jlsatlyj@163.com

Contact method of the city (prefecture) where the project is located:

Contact unit: Yanbian Bureau of Commerce

Contact person: Li Jingyu

Tel: +86-13596515933