1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

The digital equipment industry in the exhibition industry covers two major categories: digital display equipment and intelligent exhibition equipment. Digital display devices are based on digital image technology and integrate various hardware technologies such as touch screens, infrared sensors, and projections. They are widely used in real estate displays, digital cities, historical site restoration, virtual tours, event effects, project rehearsals, industrial simulations, urban planning, architectural design, cultural and tourist attraction displays, industrial facility and process simulations, film and television production, product displays, and other fields. These devices emphasize the functionality of display, experience, and interaction, providing diverse display methods and excellent user experience.

With the widespread application of new generation digital technologies such as artificial intelligence, big data, and virtual reality, the exhibition industry has ushered in new development momentum, giving birth to emerging exhibition formats and models such as one-stop exhibition technology platforms that integrate virtual and real worlds, and metaverse technology scenes. The rapid progress in the field of technology has driven upstream and downstream enterprises in the exhibition industry to restructure their organizational structure, work methods, and business processes. The digital equipment industry in the exhibition industry has shown strong development momentum and a wide range of application scenarios in terms of technology integration, personalized content, interactive experience, and the combination of online and offline.

1.1.2 Market prospect

(1) The current situation of the digital equipment industry in the exhibition industry

2023 marks the first year of China’s exhibition industry fully returning to offline activities. With the steady recovery of the national economy, the continuous strengthening of policy support, and the gradual recovery of international exchanges, China’s exhibition industry will show a comprehensive recovery and positive trend in 2023. Local government departments are actively promoting the rapid recovery and development of offline exhibitions. The domestic exhibition market has strong demand, and the number and area of China’s economic and trade exhibitions in 2023 have achieved significant growth compared to 2022. The exhibition industry as a whole is showing a comprehensive recovery trend.

The distribution of economic and trade exhibitions in 2023 shows a clear regional concentration trend, with the eastern region leading the country in both the number and area of economic and trade exhibition projects, accounting for 68.26% and 73.53% of the national total, respectively; Beijing, Tianjin, Hebei and the Yangtze River Delta and Pearl River Delta regions remain hot spots for exhibition activities. In 2023, the number of economic and trade exhibitions held in these three regions accounted for 57.35% of the national total, and the total exhibition area accounted for 63.27% of the national total; especially in the Yangtze River Delta region, a total of 1031 economic and trade exhibitions were held in 2023, with a total exhibition area of 43.98 million square meters, accounting for 26.28% and 31.14% of the national total, respectively. From the perspective of industry distribution, industrial and technology exhibitions rank first in both quantity and area among all industry exhibitions.

The Central Economic Work Conference in 2023 emphasized that the basic trend of China’s economic recovery and long-term improvement remains unchanged. The exhibition industry, as a key platform for building a modern market system and an open economic system, plays an important role in promoting economic growth and industrial linkage. A successful exhibition can activate the entire industry chain and enhance the overall image of a city. Therefore, various regions attach greater importance to the platform role of the exhibition industry in opening up to the outside world, regional economy, industrial upgrading, and investment promotion, and strengthen policy support.

The exhibition industry will continue to play a role in promoting economic circulation, driving industrial upgrading, and accelerating regional economic development, contributing to economic recovery. Looking ahead to 2024, the international development of China’s exhibition industry will face more new opportunities. Many regions across the country have set the goal of enhancing the internationalization level of the exhibition industry, such as Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu and other cities that are committed to building international exhibition capitals.

In this development process, the government and industry associations will play a key role in promoting the healthy and sustainable development of the exhibition industry by formulating favorable policies and providing professional guidance. Meanwhile, with the acceleration of digital transformation, the integration of online and offline exhibitions will become a new development trend, bringing richer and more convenient experiences to exhibitors and visitors. In addition, the concept of green exhibitions will gradually become popular, leading the exhibition industry towards a more environmentally friendly and sustainable direction.

(2) The prospects of the digital equipment industry in the exhibition industry

The digital exhibition hall utilizes cutting-edge technologies such as digital technology, virtual reality (VR), and augmented reality (AR) to simulate and reproduce the actual exhibition or display space environment. With the continuous deepening of global digital transformation, digital exhibition halls have been widely used in various fields such as art, cultural heritage, education, and commercial exhibitions.

According to the latest statistics, the global market size of digital exhibition halls has reached 30 billion US dollars. The main factors driving market growth include the rapid development of technology, the increasing demand for digital content, and the growing popularity of online visitor experiences. The digital exhibition hall market is steadily growing at a rate of 6% per year and is expected to have reached $50 billion by 2030.

The main driving forces for growth include:

-Technological innovation: The continuous progress and cost reduction of technologies such as VR and AR have made digital exhibition halls more popular and practical.

-Cultural and educational demand: The increasing application of digital display in cultural heritage protection, educational resource sharing, and other fields has driven the expansion of market demand.

In the business field, the application of digital exhibition halls includes product display, virtual shopping experience, etc., which continuously expand the application scenarios and audience scope of the market.

With the gradual recovery of the global economy and the acceleration of digital transformation, the exhibition industry will face new development opportunities and challenges in the next five years (2024-2029). As a key platform connecting enterprises, industry experts, and consumers, exhibitions play an indispensable role in promoting business exchanges, showcasing innovative technologies, and driving industry development.

Environmental protection and sustainable development have become hot topics of global concern, and the exhibition industry is no exception. In the next five years, green exhibitions will become the mainstream trend. The exhibition organizers will pay more attention to environmental protection measures, such as reducing the use of disposable items, promoting renewable energy, and optimizing waste management. These measures can not only reduce the impact of exhibitions on the environment, but also enhance brand image and attract more exhibitors and visitors who are concerned about environmental protection.

With the progress of science and technology and the widespread popularity of the Internet, digital and virtual exhibitions will become an important trend in the exhibition industry. Virtual exhibitions break geographical boundaries, allowing global audiences to easily participate while reducing exhibition costs and improving exhibition efficiency. In the next five years, more and more exhibitions will adopt a mixed mode of online and offline, providing a richer and more diversified exhibition experience.

The acceleration of global digital transformation provides vast market development space for digital exhibitions. The application of emerging technologies such as artificial intelligence and blockchain in digital exhibitions has brought new opportunities for market innovation and growth.

1.1.3 Technical analysis

Digital transformation is an important way for exhibition enterprises to enhance their risk resistance and market competitiveness. Digital exhibition services enable enterprises to fully utilize online space in the cloud, and through the application of digital tools, multiple entities such as organizers, exhibitors, and visitors can effectively break through the temporal and spatial limitations of traditional offline scenarios, achieving deep cooperation and communication across regions and industries. Digital exhibition management helps enterprises optimize operating costs, improve management efficiency, reduce the cost and technical barriers of exhibiting and hosting exhibitions, and attract more exhibitors and visitors, thereby enhancing exhibition effectiveness. At present, the understanding and acceptance of digitalization by various entities in the exhibition industry are constantly deepening, and they are laying out digital transformation and upgrading.

1.1.4 Advantageous conditions of project construction

(1) Policy advantages

Jilin Province has issued the Implementation Plan for Accelerating the High-quality Development of Jilin Province’s Digital Economy (2023-2025), which takes the digital government as the guide and digital technology innovation as the driving force to promote the integrated development of digital technology and the real economy. The plan proposes goals such as improving the level of digital industrialization, promoting industrial digital transformation, and strengthening basic support capabilities, aiming to create a new growth pole for the digital economy and provide strong support for the high-quality development of Jilin.

Changchun has established a leading group for the construction of digital Changchun, and has studied and issued policy documents such as the 14th Five-Year Plan for Digital Changchun, the Action Plan for the Development of Changchun’s Digital Economy, the Action Plan for Breakthrough in the Development of Changchun’s Digital Economy, the Policies to Support the Development of Digital Industries in Changchun, etc., placing the development of digital economy in a prominent position and incorporating it into the key cultivation of the “3-transformation, 4-strong, and 7-new” modern industrial system, highlighting industrial digitization, digital industrialization, governance digitization, and data value, and making every effort to seize the “new track” of digital economy. ‌‌

(2) Industrial advantages

The “Changchun Jingyue-1” and “Changchun Jingyue-2” satellites have been successfully launched, opening up new fields and industries for the development of Jingyue New and High-tech Zone, which is the core area of Changchun’s low altitude economy industry and the demonstration area of digital economy core industry. It accelerates the formation of new quality productivity and drives the new economy forward by creating a “digital aerospace city” that integrates access, control, research and development, testing, data, and application in Jingyue New and High-tech Zone.

Jingyue New and High-tech Zone focuses on the digital economy, with the overall goal of creating the “five zones”, that is, “computing power network core zone, artificial intelligence leading zone, data element hub zone, industrial ecological agglomeration zone, and application scenario demonstration zone”, accelerating the agglomeration of digital economy industries, and promoting the deep integration of digital economy with advanced manufacturing industry, modern service industry, etc. through digital “empowerment, assignment, and intelligence”, comprehensively enhancing the overall competitiveness in the digital age.

As a national high-tech zone and a demonstration zone for independent innovation, the digital industry in Jingyue New and High-tech Zone is flourishing. As of now, Jingyue New and High-tech Zone has about 2500 digital economy related enterprises, 6 data centers that have been built or are under construction, and 1 computing center. Jingyue New and High-tech Zone is becoming a hot spot for the development of digital economy in Changchun City with its unique industrial ecology and innovation capabilities.

(3) Location advantages

Changchun has a well-developed transportation network, with multiple modes of transportation including railways, highways, aviation, and water transportation. Changchun is the intersection of multiple railway trunk lines such as Harbin-Dalian Railway, Beijing-Harbin Railway, and Jilin-Hunan Railway, as well as the starting point or passing point of multiple expressways such as Beijing-Harbin Expressway and Harbin-Dalian Expressway. Changchun Longjia International Airport is one of the largest aviation hubs in Northeast China, with nearly 100 domestic and international routes. Changchun has an important strategic position in the Northeast Asian economic circle. As an international metropolis in Northeast Asia, Changchun is an important hub connecting Northeast China and North China, as well as a significant political, economic, and cultural center in Northeast China.

Jingyue New and High-tech Zone is located in the southeast of Changchun City, and this geographical location makes Jingyue New and High-tech Zone an important area in Changchun City, connecting the city’s main transportation network.

(4) Talent advantages

Changchun is a well-known high intelligence intensive area in China, with more than ten key universities such as Jilin University, Northeast Normal University, and Changchun Institute of Optics and Fine Mechanics located in Changchun. It also has national and provincial (ministerial) scientific research institutions such as the Chinese Academy of Sciences Changchun Branch, Changchun Institute of Optics and Fine Mechanics, Changchun Institute of Applied Chemistry, as well as scientific research institutions such as design institutes, computing and testing centers, and several key open laboratories in Changchun. Changchun City has abundant human resources and price advantages. Higher education institutions and research institutions such as Jilin University, Northeast Normal University, Changchun University of Traditional Chinese Medicine, Changchun Institute of Optics and Fine Mechanics, and Changchun Institute of Applied Chemistry can provide senior management and technical personnel for the implementation of the project. It can provide sufficient talent support for the project.Changchun University of Science and Technology is capable of providing a large number of technical personnel for fundamental theoretical research on spectral chips, all of whom have the experience in undertaking major national projects such as the “863” and “973” projects.

Jingyue New and High-tech Zone has gathered nearly 100000 talents of various types, among which the proportion of professional and technical talents is as high as 70%, demonstrating the strong attraction of the region to high-level talents. In addition, 46.76% of employees have a bachelor’s degree, and 15.54% have a master’s degree or above. This high educational structure has laid a solid foundation for the high-quality development of the local economy. Jingyue New and High-tech Zone has formed a positive interaction between talent and industry by promoting comprehensive innovation in the “industry, education, science, and people”.

1.2 Contents and scale of project construction

The project covers an area of 30000 square meters, with a building area of 36000 square meters, and is an industrial land. It mainly constructs a production and research center that integrates research and development, production, display, sales, and construction functions.

1.3. Total investment of the project and capital raising

The total investment of the project is 500 million yuan, including the construction investment of 400 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 396.82 million yuan, its profit will be 119.04 million yuan, its investment payback period will be 6.5 years (after the tax, including the construction period of 1 year) and its return on investment will be 23.8%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

Promoting cultural exchange and dissemination: Digital devices in the exhibition industry, such as virtual reality (VR) and augmented reality (AR) technologies, can break geographical and temporal limitations, making communication between different regions and cultures more convenient. Through these technologies, artists, audiences, and collectors can engage in in-depth communication and exchange in virtual spaces, promoting the diverse development and dissemination of culture.

Enhancing international image: Holding international exhibitions, especially using digital devices for display, can significantly enhance the international image and visibility of the host country or city. Large international exhibitions such as the World Expo and Olympic Cultural Exhibition can attract the attention of global audiences through digital display, effectively promoting and advertising the cultural, tourism resources, and economic strength of the host country or city.

Promoting social integration and interaction: Digital devices in the exhibition industry provide a collective social activity platform that can facilitate integration and interaction between various social groups. People of different ages, social classes, and professions can attract and communicate with each other through virtual exhibition themes, enhance mutual understanding and cooperation, and promote social harmony and development.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

Changchun Jingyue New and High-tech Zone

1.8 Progress of the project

The project proposal has been prepared.

2. Introduction to the Partner

2.1 Unit basic information

Name: Changchun Jingyue New and High-tech Industrial Development Zone

Address: 1572 Fuzhi Road, Changchun Jingyue New and High-tech Industrial Development Zone

2.2 Unit overview

Changchun Jingyue New and High-tech Industrial Development Zone (hereinafter referred to as Jingyue New and High-tech Zone) was established in 1995, promoted to a national level high-tech industrial development zone in 2012, and approved as a national independent innovation demonstration zone in April 2022. Located in the southeast of Changchun City, with a regional area of 478.8 square kilometers and a built-up area of 62.5 square kilometers, it has jurisdiction over 3 integrated towns and 7 street offices, 35 villages, 39 communities, and a population of 408700. It has successively obtained national titles such as National Service Industry Comprehensive Reform Pilot Zone, National E-commerce Demonstration Base, National Advertising Creative Demonstration Park, National Modern Service Industry Digital Media Industrialization Base, National Information Consumption Pilot Zone, National Cultural and Technological Integration Demonstration Base, and National Smart City Pilot. In 2022, the gross domestic product (GDP) of the entire region reached 43.26 billion yuan, and the district level fiscal revenue from the general public budget was 619 million yuan.

1. Advantage resource situation

Firstly, the ecological environment is superior. It is the ecological core area of Changchun City, with the largest artificial forest in Asia, with a negative oxygen ion content of up to 20000 per cubic meter, which is 400 to 500 times that of the urban area. The forest and water area is 243 square kilometers, accounting for 51% of the total area of the region, and is known as the “peaceful land in the bustling city”. The second is the enrichment of scientific and technological innovation resources. There are 11 colleges and universities, 476 national high-tech enterprises, 29 national key laboratories, 43 technology centers above the provincial level, 44 technology transfer institutions at all levels, and nearly 40000 front-line scientific researchers in the region. With 36 incubation carriers, a total incubation area of 316000 square meters, and 979 incubating enterprises, it is an important talent cultivation, experimental research and development, and achievement transformation base in Changchun City. Thirdly, there are abundant cultural and tourism resources. It has three 5A level scenic spots, namely, Jingyuetan National Forest Park, Puppet Manchu Palace Museum, and Changchun Movie Wonderland, as well as 12 professional exhibition halls including Vasa Museum, Agricultural Expo Park, and three provincial museums. It regularly holds 14 international events such as Vasa International Cross-country Skiing Festival, Jingyuetan Forest Marathon, and Jingyuetan International Forest Mountain Bike Marathon, and has been recognized as one of the first provincial-level comprehensive tourism demonstration areas.

2. Development status of the leading industries

The digital economy, film and television tourism, and modern service industry are the three leading industries. The digital economy industry is a cluster of digital economy industries in the province and the core area of digital economy development in the city. It has planned a digital economy industrial park with an area of nearly 4 million square meters and is being constructed in stages. The starting area has attracted many high-quality enterprises such as JD Technology, Digital China, and Dongshu Technology to settle in. The ongoing projects in the core area, such as Changfa Computing Power Center and Jingyue Future City, are accelerating the consolidation of the computing power “base” and introducing leading enterprises such as NetEase, Unicom, and Xiangyun. Qiming Information and WCT have been included in the list of digital transformation system solution service providers for industrial enterprises in the city, initially realizing digital empowerment of the primary, secondary, and tertiary industries, serving the government, service enterprises, and people's livelihood. The film and television cultural tourism industry, in collaboration with Wanda, aims to build an international film city project, with high standards for film and television shooting, film and television cultural tourism, film and television headquarters, digital film and television, film and television education, and film and television incubation “six major bases” located in key projects such as Wanda Studio, Golden Hall, and Wanda Plaza; Collaborate with Changying to build Changying headquarters and anti-Japanese themed film and television shooting locations, with a focus on creating a dual IP of “Wanda+Changying”. The implementation of the 5A level scenic spot upgrade project for Jingyuetan has been launched, and the Digital Intelligence Innovation Laboratory of Puppet Manchu Palace Museum has been selected as one of the top ten innovative development capabilities for cultural relics tourism scenic spots in China. The modern service industry has attracted leading enterprises such as Northeast Securities, FAW Finance Co., Ltd., and Jilin Agricultural Investment Co., Ltd. to settle in, and has initially formed the backbone support of Jingyue Financial Service Center. It will accelerate the transformation of agricultural scientific and technological achievements, and the new development model of “Internet+agriculture+finance” of the “Bean Industry Cloud” supply chain digital intelligence industrial park and “Jilin Meat Cloud” Internet trading platform is running well. It will make every effort to build a construction industry building, introduce support policies for the construction industry, and attract construction enterprises to settle in. Currently, there are 23 intended enterprises to settle in, and 13 enterprises have completed registration in the zone, with an expected construction area of 13000 square meters.

2.3 Contact method

Contact person: Pang Haitao

Tel: +86-431-84532421

E-mail: 245631585@qq.com

E-mail: hbd865@sohu.com

Contact method of the city (prefecture) where the project is located:

Contact unit: Changchun Cooperation and Exchange Office

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com