1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

This project is an agricultural brand e-commerce operation platform and entrepreneurship space project. This platform is based on big data services for the entire agricultural industry chain, aiming to promote the integration of agricultural products into cities and the production and sales of primary agricultural products, help farmers and herdsmen increase their income, develop characteristic rural tourism economy, and lay the foundation for rural revitalization. By establishing a four party collaborative mechanism between the government, enterprises, villages, and the public, with enterprises and village collectives as the main body, the government providing guarantees, and the entire population participating together, a new model of sustainable, diversified, and multi-party benefits for agricultural services in Shuangliao City can be achieved through joint construction and sharing. Relying on cross-border e-commerce platforms (national primary agricultural product production and sales docking public welfare service platform), it will build a complete industrial chain, create urban-rural integration and modern agricultural industry integration system.

The innovation & entrepreneurship space provides office space, entrepreneurial guidance, resource docking and other services, aiming to help entrepreneurs reduce entrepreneurial costs and improve the success rate of entrepreneurship.

1.1.2 Market prospect

(1) Current situation of e-commerce operation platforms and innovation & entrepreneurship space market

1. Market status of e-commerce operation platforms

Market size and growth rate: By 2024, China’s e-commerce market continues to show a strong growth trend, although the growth rate has slowed down compared to previous years, the market size remains large. It is expected that the online retail sales of physical goods will reach a new milestone throughout the year.

Competitive landscape: Currently, the competition among e-commerce platforms is becoming increasingly fierce. Traditional giants such as Tmall, JD, Pinduoduo, etc. still dominate the market. However, emerging platforms such as Tiktok, Kwai, etc. are emerging rapidly by means of innovative marketing means such as short video and live broadcast, bringing challenges to the traditional e-commerce pattern.

Development of segmented fields: The e-commerce operation industry covers multiple segmented fields, including comprehensive e-commerce, live streaming e-commerce, cross-border e-commerce, and social e-commerce. Integrated e-commerce has maintained a leading position in the market with its diverse range of products and comprehensive logistics system, while live streaming e-commerce has rapidly emerged through emerging methods such as short videos and live streaming. Cross-border e-commerce has experienced rapid growth with the continuous deepening of globalization.

2. Market Status of Innovation and Entrepreneurship Space Projects

Market demand: Innovation and entrepreneurship space projects play a key role in promoting innovation and entrepreneurship. With the increasing support of the country for innovation and entrepreneurship, the number of entrepreneurship and innovation space projects continues to grow, meeting the needs of many entrepreneurs.

Service content: The innovation & entrepreneurship space provides office space, entrepreneurial guidance, resource docking and other services to help entrepreneurs reduce entrepreneurial costs and improve the success rate of entrepreneurship.

Development trend: Innovation & entrepreneurship space projects are moving towards specialization and specialization. More and more innovation & entrepreneurship spaces are focusing on specific industries or technological fields, providing more precise services and support.

The mutual influence between e-commerce operation platforms and innovation & entrepreneurship space projects

Resource sharing: E-commerce operation platforms and innovation & entrepreneurship space projects can achieve mutual benefit and win-win through resource sharing. Innovation & entrepreneurship spaces provide talent and creative resources for e-commerce platforms, while e-commerce platforms provide market and resource support for innovation & entrepreneurship spaces.

Collaborative development: E-commerce platforms can use the innovation &entrepreneurship space to attract more innovative enterprises to settle in, promote technological and business model innovation, and further enhance the platform’s market competitiveness.

In summary, e-commerce operation platforms and innovation & entrepreneurship space projects each face different challenges and opportunities in the market. Through resource sharing and collaborative development, both parties can achieve mutual benefit and promote the development of their respective fields.

(2) Market prospects of e-commerce operation platforms and innovation & entrepreneurship space

1. Market prospects of e-commerce operation platforms

The development of China’s agricultural economy has entered a new stage. The production capacity of agricultural products has significantly improved, and the supply-demand relationship has undergone significant changes; however, due to the imperfect circulation and food safety system of agricultural products, there are regional and structural contradictions in the supply and demand of agricultural products. On the one hand, the phenomenon of oversupply, such as difficulties in selling agricultural products and low prices, is more prominent; on the other hand, the production of agricultural products leads to overproduction due to disorder, blindness, and convergence. In addition, food safety issues also exist in the field of food circulation. Therefore, the issue of agricultural product circulation has become a key factor affecting the income growth of farmers and herdsmen, and restricting the development of agriculture and rural economy. The 19th National People’s Congress of the Communist Party of China proposed “opening up rural markets, activating the circulation of agricultural products, and improving the agricultural product market system” as one of the important measures to increase the income of farmers and herdsmen and solve the “issues of agriculture, rural areas and farmers”, reflecting the attention of the Party and the government to people’s livelihood, price regulation, and the importance of helping farmers increase their income. This is an effective way to reduce the circulation links of agricultural products, lower circulation costs, ensure consumer safety, and ensure people’s benefits. It has important practical significance for building a modern circulation system for agricultural products, ensuring market supply, stabilizing agricultural product prices, consolidating food safety, and promoting coordinated urban-rural development. It is one of the key livelihood projects of the country.

The market size of e-commerce operation platforms continues to expand, although the growth rate has slowed down compared to previous years, the market potential is still enormous. It is expected that in the coming years, with the further transformation of consumers’ shopping habits and the continuous progress of Internet technology, the e-commerce platform industry will maintain a rapid growth trend.

The project construction aims to improve the quality of primary industry, develop multiple industrial bases, and develop precise and high-quality primary industry through industrial bases and order based agriculture; it requests sales from the secondary industry and connects with wholesale merchants nationwide; it requests a share from the tertiary industry to serve the entire tourism population and tourism products in Shuangliao City. Make use of the advantages of “Internet plus+agriculture, rural areas and farmers” to let villagers stay at home, sell products to all parts of the country, and open up the road to wealth. Transform rural areas into tourist destinations through this approach; liberate farmers and herdsmen to become practitioners in the tourism industry; integrate agriculture, promote the integrated development of agriculture and tourism, and ultimately achieve the organic combination of agriculture, tourism, business travel, and ice and snow tourism, as well as the organic integration of production, life, and ecology, reshaping ecology, industry, and farmers and herdsmen, and create a new environment for production and life. Build an interconnected and integrated platform, extend the industrial chain of agriculture, related industries, and tourism, and help farmers lift themselves out of poverty and become prosperous. Promote industrial prosperity, and make farmers and herdsmen richer, rural areas more beautiful, and agriculture more prosperous.

2. Market prospect of innovation & entrepreneurship space projects

Definition and functions of innovation & entrepreneurship space:

The innovation & entrepreneurship space is a platform that provides office space, entrepreneurial guidance, resource docking, and other services for entrepreneurs. These spaces not only provide physical space for entrepreneurs, but also help them grow and develop through organizing training, exchange activities, and other means.

The current situation and development trend of innovation & entrepreneurship spaces:

The rapid development of innovation & entrepreneurship spaces in various regions has become an important carrier for innovation and entrepreneurship. The continuous increase in government and social capital investment has promoted the diversified and specialized development of innovation & entrepreneurship spaces. In the future, with the optimization of the innovation and entrepreneurship environment and the strengthening of policy support, the market prospect of the innovation &entrepreneurship space will be even broader.

The support of innovation & entrepreneurship spaces for e-commerce:

The innovation & entrepreneurship space provides low-cost office environment, entrepreneurial guidance, funding docking and other services for e-commerce entrepreneurs. Through these supports, e-commerce entrepreneurs can better grasp market opportunities, reduce entrepreneurial risks, and achieve rapid growth.

In summary, e-commerce operation platforms and innovation & entrepreneurship space projects have shown broad market prospects in terms of market size, technological innovation, and policy support. With the changing shopping habits of consumers and the continuous advancement of technology, these projects are expected to maintain strong growth momentum, providing more development opportunities for entrepreneurs.

1.1.3 Technical analysis

The system adopts a service-oriented architecture (SOA) technology system, and the demand for loosely coupled systems in SOA architecture comes from the needs of business applications. It enhances flexibility according to business needs to adapt to constantly changing environments, such as frequently changing policies, business levels, business priorities, partner relationships, industry status, and other business-related factors, which can even affect the nature of the business. The business that can flexibly adapt to environmental changes is called On demand business. In On demand business, necessary changes can be made to the way tasks are completed or executed once needed. The example shows that the integration pattern based on SOA architecture has certain advantages in solving the problem of interoperability between heterogeneous systems in enterprise information integration.

1.1.4 Advantageous conditions of project construction

(1) Policy advantages

Financial support: The government provides a one-time construction subsidy of up to 50%, with a maximum of 300000 yuan, to enterprises that build “industrial belts” or “characteristic museums” on third-party platforms. This policy aims to encourage companies to increase their investment in e-commerce platforms and enhance their brand influence.

Tax incentives: In order to reduce the operating costs of e-commerce enterprises, the country has implemented a series of tax incentives policies, such as reducing or exempting value-added tax, income tax, etc. This helps e-commerce companies better cope with market competition and improve profitability.

Entrepreneurship subsidies: The government provides entrepreneurship subsidies for e-commerce entrepreneurs, including rental subsidies, social security subsidies, etc., to help entrepreneurs smoothly get through the early stages of entrepreneurship. In addition, the government also provides free talent training, including e-commerce operations, marketing strategies, and other aspects, to help entrepreneurs improve their entrepreneurial skills.

Policy support: The Ministry of Commerce accelerates the aggregation of resources, researches and formulates industrial support policies, improves the public service system, establishes a cooperation mechanism between industry, academia, research and application through the national e-commerce demonstration base, creates a batch of “innovation & entrepreneurship” new platforms, and promotes the steady development of small and medium-sized e-commerce enterprises. By now, more than 53000 e-commerce enterprises have settled in 112 national e-commerce demonstration bases, achieving employment of over 1.13 million people and an annual e-commerce transaction volume exceeding 4.4 trillion yuan.

Green development policy: The Ministry of Commerce requires the promotion of green development of e-commerce enterprises, the establishment and improvement of a green e-commerce evaluation index, the cultivation of a group of green e-commerce enterprises, and the formation of replicable and promotable new models for the application of environmental protection technologies and the reduction and recycling of express packaging. This helps e-commerce companies participate in green technology research and development projects supported by financial funds and apply for green loans.

Jilin Provincial Government attaches great importance to the development of the new e-commerce industry and has introduced a series of supportive policies, such as the Implementation Plan for High-quality Development of the New E-commerce Industry” and the Opinions on the Measures to Promote High-quality Development of the New E-commerce Economy, which clarify the five-year plan for e-commerce development and the three-year action plan for live streaming e-commerce, providing solid policy guarantees for the new e-commerce industry.

(2) Industrial advantages

Jilin Province has cultivated 182 national and provincial e-commerce demonstration bases and enterprises, built 31 county-level logistics centers, 268 e-commerce service centers, and 5316 e-commerce service stations, created over 300 large-scale live streaming bases, registered more than 520000 merchants on e-commerce platforms, incubated nearly 330000 anchors, and created 1.78 million jobs.

Jilin Province, relying on the regional brand certification of “Jizhijipin” and the construction of “Jilin” brand, has implemented a new e-commerce brand cultivation action, enhancing the visibility and market influence of Jilin brands.

Jilin Province has promoted the development of the new e-commerce industry and formed a distinctive e-commerce ecosystem through measures such as policy guidance, building bases, establishing platforms, introducing projects, cultivating internet celebrities, live streaming sales, expanding channels, and innovating models.

(3) Location advantages

Shuangliao City is located in the southwest of Jilin Province, at the junction of Jilin Province, Liaoning Province, and Inner Mongolia, and is known as the “thoroughfare of the three provinces”. Its transportation network includes Siping-Qiqihar Railway and Dalian-Zhengzhou Railway, and there are three highways running through the entire area: Shuangliao-Nenjiang Expressway, Dalian-Guangzhou Expressway, and Changchun-Shenzhen Expressway. In addition, Shuangliao City has two national highways and one provincial highway, forming a transportation network with railways and highways as the backbone, greatly facilitating economic exchanges with the outside world.

The transportation advantages of Shuangliao City are not only reflected in its geographical location and transportation network, but also in its potential as a logistics hub. Shuangliao City is located in the central area of Northeast Asia and serves as a bridgehead for the southern opening of the Harbin-Changchun city cluster, with a radiation area of 1.24 million square kilometers. Expressways and high-speed railways have incorporated Shuangliao into the “half-an-hour metropolitan area” of Shenyang and Changchun, further enhancing its transportation convenience.

The location and transportation advantages of Shuangliao City are obvious. Not only is the transportation convenient, but the geographical location is also superior, making it an important transportation hub and logistics distribution center in Northeast China.

(4) Talent advantages

Jilin Province continues to connect with JD’s “Chunxiao Plan”, Alibaba’s “Leading Industry Belt Plan”, and Tmall’s “Ecological Prosperity Plan”, establishing new e-commerce industry cooperation bodies, industry colleges, and craftsmanship colleges, cultivating about 100000 e-commerce talents and building a new highland for the gathering of new e-commerce talents.

Siping has some universities including Jilin Normal University, Boda College of Jilin Normal University, Jilin Agricultural Engineering Vocational and Technical College, Siping Vocational University, as well as the ongoing establishment of Hongzui Vocational and Technical College, Siping Medical College of Jilin University, and Siping Radio and Television University. Among them, Jilin Normal University is a key university in Jilin Province, with 16302 full-time undergraduate students, 1844 graduate students, 336 international students, and 15131 adult education students. It can cultivate thousands of higher education talents to the society every year. Surrounding cities such as Changchun, Harbin, and Daqing have numerous universities that can provide over 500000 high-level talents annually. These talents can provide technical support for project construction.

1.2 Contents and scale of project construction

The project covers an area of 20000 square meters, and the e-commerce operation platform mainly constructs enterprise incubation center, internet celebrity live streaming center, maker factory, education and training, big data center, etc; the innovation & entrepreneurship space mainly constructs office space, providing shared facilities, entrepreneurial guidance, network facilities, property management and other services.

1.3. Total investment of the project and capital raising

The total investment of the project is 300 million yuan, including the construction investment pf 240 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 182 million yuan, its profit will be 55 million yuan, its investment payback period will be 6.5 years (after the tax, including the construction period of 1 year) and its return on investment will be 18%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The social benefits of building e-commerce operation platforms and innovation & entrepreneurship space projects are mainly reflected in the following aspects:

Promoting employment and entrepreneurship: E-commerce operation platforms and entrepreneurial spaces provide more employment and entrepreneurship opportunities for small and medium-sized enterprises and individual entrepreneurs. By lowering the threshold for entrepreneurship and providing technical support, more people can be attracted to join the entrepreneurial ranks, thereby increasing employment opportunities and promoting economic development.

Driving the development of related industries: The development of e-commerce operation platforms and innovation & entrepreneurship spaces can drive the development of related industries. For example, logistics, payment, advertising and other related industries will develop and form a more complete industrial chain due to the prosperity of e-commerce.

Enhancing regional economic vitality: The construction of e-commerce operation platforms and innovation & entrepreneurship spaces can enhance the vitality of regional economy. By attracting investment, promoting consumption, and creating employment opportunities, it can drive regional economic growth and enhance regional economic competitiveness.

Promoting social exchange and cooperation: The innovation & entrepreneurship space not only provides physical space for entrepreneurs, but also promotes communication and cooperation between people. This kind of communication helps to form a good entrepreneurial ecosystem, stimulate more innovative ideas and projects.

Enhancing corporate brand image: The construction of e-commerce platforms and innovation & entrepreneurship spaces helps to enhance the brand image of enterprises. By providing high-quality services and products, enterprises can establish a good image in the market, enhance consumers’ trust and loyalty to the brand.

Promoting green economy: E-commerce platforms can reduce energy consumption and resource waste by reducing the operational needs of physical stores, thereby driving the development of green economy. At the same time, many platforms are actively exploring the use of environment-friendly materials and supporting circular economy, in line with global environmental trends.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

Shuangliao City

1.8 Progress of the project

The project proposal has been prepared.

2. Introduction to the Partner

2.1 Unit basic information

Name: Shuangliao People’s Government

Address: 1980 Liaohe Road, Shuangliao City, Siping City

2.2 Unit overview

Shuangliao City is located at the junction of Jilin Province, Liaoning Province, and Inner Mongolia, adjacent to the Songliao Plain and the Khorqin Grassland, and is known as the place “where rooster crowing can be heard in three provinces”. The jurisdiction covers an area of 3121.2 square kilometers, with a permanent population of 320000. It has jurisdiction over 18 townships (streets) and 1 provincial-level economic development zone. There are 2 railways and 4 national and provincial trunk lines within the territory, making it the only node city in Jilin Province with 4 highways and 9 highway exits.

Shuangliao is rich in resources and located in the world’s “golden corn belt”, with unique agricultural resources, convenient transportation, fertile soil, abundant resources, and significant resource advantages. The total cultivated land area in Shuangliao City is 2.8036 million mu, and the grain output is stable at a stage level of 2.533 billion jin. At the same time, it can produce about 1.176 million tons of straw and rice straw. The planting area of corn in the city has reached 2.03 million mu, with a yield of about 2.1 billion jin; the rice planting area is 350000 mu, with a yield of about 380 million jin; the soybean planting area is 200000 mu, with a yield of about 50 million jin; the peanut planting area is 132500 mu, with a yield of about 77 million jin. In recent years, Shuangliao has successively won honorary titles such as National Grain Producing County, National Commodity Grain Base County, and Full Mechanization Demonstration County.

Shuangliao City has always adhered to the development of modern agricultural industry as the core, and is determined to vigorously cultivate modern agricultural industry clusters.

2.3 Contact method

Contact method of the county (city or district) where the project is located:

Contact person: Huang Xibo

Tel: +86-13844438112

Contact method of the city (prefecture) where the project is located:

Contact unit: Siping Economic and Cooperation Bureau

Contact person: Wen Dacheng

Tel: +86-434-3260536

E-mail: spjhjjhk@163.com