欧宝体育

1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

As a key component of automotive interiors, the market demand for automotive seats is closely linked to the production of automobiles. With the rapid development of the domestic automotive market and the improvement of consumers' requirements for automotive comfort and safety, the market for high-quality and personalized customized automotive seats has broad prospects. The rise of the new energy vehicle market, especially the expansion of the high-end electric vehicle product lines, has also significantly driven the growth of demand for automotive seats.

At present, the automotive seat market is undergoing a stage of rapid development. As consumers continue to pursue driving and riding comfort, automotive seats, as the core components that affect the driving experience, are becoming more and more significant. Market development trend shows that consumers' demand for personalization, intelligence, and environmental friendliness is on the rise. They expect seats to not only provide basic functions, but also be customized according to personal body shape and habits to meet comfort and health needs.

1.1.2 Market prospect

(1) Current situation of automotive seat market

Automotive seats can be divided into two categories based on their types: passenger car seats and commercial vehicle seats. Commercial vehicle seats mainly cover heavy-duty trucks and engineering machinery seats. Because their working environment is usually harsh, accompanied by low-frequency and large vibrations, these types of seats are usually equipped with pneumatic shock absorption systems; the passenger car seats face relatively good road conditions, and the seats and the body are mostly rigidly connected, paying more attention to comfort and safety.

The construction of passenger car seats is mainly composed of metal parts and exterior decorative materials. The metal parts include frames, slide rails, angle adjusters, etc., while the exterior decorative materials include foam materials and covers. In addition, the core components of the seat include motors, headrests and armrests. Especially the core components of passenger car seats, such as frames, angle adjusters, and slide rails, play a vital role in the safety of seats.

In the passenger car seat industry, the market pattern is relatively concentrated, and foreign brands occupy a dominant position. In China's automotive seat market, HASCO, Lear, Adient and their joint ventures account for about 60% of the market share. Some globally renowned automotive seat manufacturers, such as Magna, Toyota Boshoku, Faurecia, etc., have set up wholly-owned or joint ventures in China, forming a monopolistic competitive market pattern with HASCO, Lear, Adient and other enterprises. With the rapid development of China's automotive industry in recent years, the automotive seat market will continue to face a large amount of demand in the near future. With the rise of state-owned independent brand vehicle manufacturers, China's automotive seat industry is expected to further realize domestic substitution, and may face development trends such as price reduction competition.

At present, the global automotive seat market is continuously expanding, especially in the major automotive production regions such as Asia, North America and Europe, where the market size continues to grow. In addition, with the continuous expansion of the new energy vehicle market, the demand for new seats such as power seats and smart seats is also rising, which further promotes the growth and development of the automotive seat market.

(2) Market demand forecast for automotive seats

The market demand for automotive seat systems is growing steadily. Consumers' demand for riding comfort, safety and personalization continues to increase, and the booming development of the new energy vehicle market has also brought new growth opportunities to the seat system market.

Intelligence: with the advancement of technology, more and more intelligent technologies are integrated into automotive seats, such as intelligent adjustment, memory function, heating/ventilation function, etc. These smart seats not only enhance driving and riding comfort, but also improve the safety performance of the vehicle.

Environmental protection: with the increasing awareness of environmental protection, more and more automotive seats are made of renewable or recyclable materials to reduce their impact on the environment. In addition, some automotive seats adopt lightweight design aimed at reducing the vehicle's energy consumption and emissions.

Electrification: the demand for power seats is gradually increasing, especially in mid- to high-end models. The power seats can be adjusted according to the personal needs of drivers and passengers, providing a more convenient and comfortable riding experience.

Customization: with the increasing demand for personalization from consumers, more and more automobile makers are beginning to offer seat customization services. Consumers can choose the material, color, and function of the seat according to their personal preferences and needs to meet their personalized needs.

At present, the automotive seat market is showing a trend of continuous expansion and increasingly fierce competition. With the continuous advancement of technology and the continuous change of consumer demand, the automotive seat market is expected to develop in the direction of intelligence, environmental protection, electrification and customization. Enterprises shall seize market opportunities, continuously innovate and improve product quality to meet consumer demand. At the same time, enterprises shall also pay attention to environmental protection and sustainable development to achieve long-term stable development.

It was estimated that the domestic passenger car seat market reached 92.5 billion yuan in 2022. With the growth of passenger car sales, China's passenger car seat market grew to 96.3 billion yuan in 2023. It is estimated that by 2025, the global automotive seat market will reach 466.9 billion yuan, of which the passenger car seat market is expected to reach 402.7 billion yuan, and the commercial vehicle seat market is expected to reach 64.2 billion yuan. With the rapid development of the passenger car industry, the size of China's passenger car seat market is also gradually expanding.

1.1.3 Technical analysis

The project plans to adopt international advanced machining technology, and can cooperate with Lear, Johnson, Adient, Faurecia, Magna and other well-known domestic supporting manufacturers for technical cooperation.

1.1.4 Advantageous conditions of project construction

(1) Policy advantages

China has given a lot of policy support to the strategic emerging industry of new energy vehicles, driving the trend towards intelligent and electrified automotive seats. The New Energy Vehicle Industry Development Plan (2021-2025) proposes that by 2025, the sales volume of new energy vehicles will reach about 20% of the total sales of new vehicles, which will further promote the intelligent and electrified development of automotive seats.

Strong support and preferential policies from the Changchun Municipal Government. In order to support the development of the automotive parts industry, the Changchun Municipal Government has set up a special project team to optimize the approval process and speed up the project progress.

The large service system of Nong'an Economic Development Zone. It always adheres to the work concept of " pro-business, valuing business, supporting business, protecting business and promoting business", after the integration of district and town institutions, a new management system of "one institution, two brands, and district and town integration" has been established, and "four offices and five bureaus" have been set up to provide "all-weather, whole-process, and all-round" one-stop service for settled enterprises; the children of enterprise employees enjoy the same treatment as urban residents in enrollment and medical treatment; modern finance and other productive services in the town are fully covered; industrial land is abundant, the listing price is reasonable, the labor force is abundant and cheap, and the cost advantage is particularly obvious.

(2) Industrial advantages

Changchun has a complete automotive industry system. As a national pilot city for the battery swap mode of new energy vehicles and a pilot city for the application of "vehicle-road-cloud integration" of intelligent connected vehicles, Changchun has a strong foundation for the automotive industry. At present there are Hongqi, Jiefang, Bestune, Volkswagen, Toyota and other vehicle companies, as well as Audi new energy vehicle plants under construction, the scale of the parts industry is nearly 160 billion yuan. In addition, Changchun also has 6 major automobile manufacturers and 7 major automobile brands, and nearly half of the world's top 100 automotive parts companies have settled in Changchun.

Changchun City's rapid development in the field of new energy vehicles. Changchun City actively promote automotive parts enterprises to new energy vehicle transformation, forming a power battery production base represented by FAW-FINDREAMS New Energy Technology Co., Ltd., and forming a synergistic effect with Hongqi, Audi and other brands, building a "golden triangle" area of the new energy vehicle industry chain. In addition, Changchun City has also been successfully selected as one of the first batch of pilot cities for the application of "vehicle-road-cloud integration" for intelligent connected vehicles in China, which has further promoted the innovation and development of the automotive parts industry.

There are 569 enterprises settled in the park of Nong'an Economic Development Zone, including a large number of Fortune 500, domestic top 500, industry strong enterprises and well-known private enterprises, such as Want Want, Foxconn, Xiuzheng, Huaneng Thermal Power, CNR, Lu Tong Rail Vehicle, Huazheng Animal Husbandry, etc. The development zone has formed an industrial cluster and agglomeration pattern dominated by the processing of transportation equipment parts, safe food and agricultural and sideline products, with automotive parts and biomedicine as advantages, and biomass energy and light industry as the emerging development.

(3) Location advantages

Nong'an Economic Development Zone is located at an important node of Harbin-Changchun urban agglomeration, the core area of Changchun's half-hour economic circle, and the main passage from south to north. The development zone borders Changchun New District in the east, Kuancheng District and Lvyuan District in the south, Kaixuan Road and Qingnian Road extend to the township, and four bus lines in the city lead to the town. In addition, it is 680 kilometers away from Dalian Port, 58 kilometers from Longjia International Airport, and 20 kilometers from Changchun Land Dry Port. G12, G302, S106, Changchun-Baicheng Railway and other transportation arteries run through the territory, forming a three-dimensional transportation system surrounded by highways, expressways and rail transit.

(4) Talent advantages

Changchun City is a well-known high-intelligence intensive area in China. More than a dozen key universities such as Jilin University, Northeast Normal University and Changchun University of Science and Technology are located in Changchun City. Moreover, it has the Changchun Branch of Chinese Academy of Sciences, Changchun Institute of Optics, Fine Mechanics and Physics, Changchun Institute of Applied Chemistry and other national and provincial (ministerial) scientific research institutions, as well as design institutes, computing and testing centers and a number of national key open laboratories in Changchun. Changchun City has sufficient human resources and price advantages. Jilin University, Northeast Normal University, Changchun University of Traditional Chinese Medicine, Changchun Institute of Optics, Fine Mechanics and Physics, Changchun Institute of Applied Chemistry and other universities and scientific research institutions can provide senior management personnel and technicians for the implementation of the project.

1.2 Contents and scale of project construction

The project covers an area of 90000 square meters, including a net land area of 77000 square meters and a construction area of 70000 square meters. It will build a production base that integrates production workshops, seat production lines, automotive parts research and development, production, and sales.

In the early stage, it is expected to produce 150000 automotive seats annually, and in the later stage, it is planned to acquire 130 acres of land, invest in the construction of standardized workshops, introduce advanced equipment in the industry, build 8 automotive seat production lines, purchase 99 sets of supporting auxiliary equipment, and build a production base that integrates production workshops, saddle traction seat production lines, and automotive parts research and development, production, and sales.

1.3. Total investment of the project and capital raising

The total investment of the project is 200 million yuan, including the construction investment of 150 million yuan.

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales income will be 150 million yuan, its profit will be 49 million yuan, its investment payback period will be 6 years (after the tax, including the construction period of 1 year) and its investment profit rate will be 22%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

The social benefits of building automotive seat projects are mainly reflected in the following aspects:

Enhance employment opportunities: the construction and development of automotive seat projects can drive the development of related industrial chains, including raw material supply, production and manufacturing, logistics and transportation, etc., thereby creating a large number of employment opportunities and alleviating social employment pressure.

Promote local economic development: as for automotive seat projects, production bases are usually built in specific areas, which can not only drive the development of the local economy, but also promote the development of related supporting industries, forming an industrial cluster effect, and further promoting the growth of the regional economy.

Promote technological innovation and industrial upgrading: with the development trend of new energy vehicles and intelligent vehicles, automotive seat projects need to continuously carry out technological innovation and industrial upgrading to meet market demand. This can not only improve product quality and performance, but also drive the advancement of related technologies and enhance the competitiveness of the entire industry.

1.5 Cooperative way

Sole proprietorship, joint venture or cooperation.

1.6 What to be invested by the foreign party

Funds and other ways can be interviewed.

1.7 Construction site of the project

Nong'an Economic Development Zone

1.8 Progress of the project

The project proposal has been prepared

2. Introduction to the Partner

2.1 Basic information of the unit

Name: Nong'an Economic Development Zone

Address: 100 meters east of the intersection of Hexing Road and Helong Street, Kuancheng District, Changchun City

2.2 Unit Overview

Changchun Nong'an Economic Development Zone Management Committee is located in Helong Town, Nong'an County, Changchun City, Jilin Province. Changchun Nong'an Economic Development Zone was established in 1992 and promoted to a provincial economic development zone in 2003; in September 2013, it implemented the system reform of "integration of zone and town" with Helong Town; in February 2016, the provincial-level Shaoguo Industrial Park and the municipal-level Kai'an Industrial Concentration Zone were incorporated into the development zone for unified management; in July 2021, it was integrated with the provincial-level Nong'an Industrial Concentration Zone, which was at the deputy division level. The total planning area of the integrated development zone is 53.7 square kilometers, which is composed of the industrial park in the core area, the new building materials and home furnishing park, the agricultural product processing park, and the cooperation park with the automobile development zone. In recent years, the development zone has closely focused on the automotive industry, carried out precise investment promotion in the upstream and downstream industrial chains, fully implemented preferential policies in the automotive industry, and gradually developed and expanded the automotive parts industry. At present, the development zone has 61 automotive parts enterprises, including 10 above designated size and 51 under designated size, with an output value of about 2.05 billion yuan in 2022. In particular, there is an cooperation park with the automobile development zone, which mainly undertakes the supporting industries of automobiles and buses. The cooperation park is 15 kilometers away from urban area of Changchun, 28 kilometers away from FAW NBD headquarters. The planned area of the park is 9.8 square kilometers, the built-up area is 5 square kilometers, and there are 101 settled enterprises, including more than 20 automotive parts enterprises such as Tianhao Automobile, FAWSN TBK, Jiasen Rail, and Xinnuoda Transportation.

2.3 Contact method

Contact unit: Nong'an County Economic Cooperation Promotion Center

Contact address: Xinghua Road, Nong'an Town, Nong'an County, Jilin Province

Tel: +86-431-89936018

Contact method of the city (prefecture) where the project is located:

Contact unit: Changchun Cooperation and Exchange Office

Contact person: Zhang Junjie

Tel: +86-15704317930

Fax: +86-431-82700590

E-mail: xmc82763933@163.com