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New Energy Vehicle Integrated Service Station Construction Project of Songyuan City

Information Source: Jilin Provincial Commercial Information Center
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1. Introduction to the Project

1.1 Project background

1.1.1 Introduction to the Project

New energy vehicles include pure electric vehicles, extended range electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, hydrogen engine vehicles, other new energy vehicles, etc.

The Project is located in Qianguo Economic Development Zone, Jilin Province. In order to meet the requirements of the development of new energy vehicles, a new energy vehicle service station integrating electric vehicle charging pile, charging station, battery swapping facility manufacturing and electric vehicle maintenance will be constructed.

1.1.2 Market prospect

(1) Status of Comprehensive Services for New Energy Vehicles Development

The automobile energy revolution has reshaped the front-end manufacturing and the middle-end consumption, and also subverts the back-end service link. For example, the three-electric system replaces the engine gearbox of the traditional automobile, so that the traditional maintenance business based on oil change is greatly reduced, and the maintenance of the three-electric system based on the three-electric inspection and voltage balance gradually becomes the mainstream.

A new service system with new energy vehicles as the core is being formed. At the same time, new forms of business need new modes and technologies.

In the industrial chain structure of foreign mature automobile market, the manufacturing scale accounts for 1/5 and service accounts for nearly 1/3. The market scale of service link is obviously higher than that of manufacturing link. In China, the number is nearly 1/10 for service and nearly 1/2 for manufacturing, so that the service link is far lower than that of manufacturing.

Further data indicates that by the end of 2025, the automotive service market is expected to reach a scale of 5 trillion yuan. This market covers various sectors, including digital marketing, new energy vehicle cross-border e-commerce, energy services, vehicle annual inspection, insurance, after-sales services, smart electric used vehicles, and key component recycling.

In the face of such immense market potential, the automotive service industry must undergo profound structural adjustments and model innovations. First, digital transformation is key. Through big data analysis and artificial intelligence technology, precise marketing and personalized service can be realized, improving customer satisfaction and loyalty. Secondly, the cross-border e-commerce platform for new energy vehicles will break geographic limitations, offering consumers more choices while opening new sales channels for manufacturers.

Energy services, as an integral part of new energy vehicles, are becoming increasingly important. By establishing a comprehensive charging network and energy management system, the issue of range anxiety for new energy vehicles can be effectively addressed, promoting their widespread adoption. Vehicle annual inspection and insurance services must also keep pace with the times, utilizing internet technology to simplify processes and provide more convenient and efficient services.

In summary, the automotive service industry is facing unprecedented opportunities for transformation. Through digital transformation, the establishment of cross-border e-commerce platforms for new energy vehicles, the improvement of new energy service networks, and innovations in after-sales services, a more efficient, convenient, and environmentally friendly automotive service system is expected to be created. This will not only promote the transformation and upgrading of the whole industry, but also bring a higher quality experience to consumers and contribute to the sustainable development of society.

(2) Forecast for Comprehensive Service Prospect of New Energy Vehicle

The widespread use of new energy vehicles has driven a rapid increase in the demand for and profitability of charging stations. Taking fast charging equipment that provides 160kW per hour as an example, if it operates for at least 3 hours daily, it can supply 480 kWh per day. With a service fee of 0.4 yuan per kWh, 10 units can generate 1,920 yuan in revenue daily, with monthly earnings reaching 57,600 yuan, and annual earnings amounting to 691,200 yuan.

The Chinese government has paid great attention to the development of the new energy vehicle industry and implemented various policies to promote the growth of this sector. These policies include research and development subsidies, tax reductions, and car purchase subsidies, providing solid support for the rapid development of the new energy vehicle industry.

The continuous innovation in battery technology, driving technology and intelligent technology has strengthened the market competitiveness of new energy vehicles. For example, the improvement in range, increases in charging efficiency, and the widespread adoption of intelligent driving technology have all contributed to the sustained growth of market demand for new energy vehicles.

In 2023, the production and sales of new energy vehicles in China reached 9.587 million units and 9.495 million units, respectively, with year-on-year growth rates of 35.83% and 37.87%. From January to August 2024, the production and sales volume reached 7,008,000 and 7,037,000 units respectively, with year-on-year growth rates of 29% and 30.9% respectively. It is expected that by 2025, the production and sales of new energy vehicles in China will reach 13 million units, with a growth rate of approximately 40%. The overall market penetration rate is projected to exceed 40%. In the passenger vehicle sector, the monthly market penetration rate is expected to surpass 50%.

In 2024, the market competition will become more intense and the market concentration will gradually increase, showing a trend of “the strong becoming stronger, and differentiation intensifying”. The competition among automobile manufacturers will enter an accelerated phase of survival of the fittest, driven by factors such as the frequent release of new models, faster product updates, and the diversification of consumer demands, making market competition even more intense.

Despite the intensified competition in the domestic market, by 2025, the international development of new energy vehicles will become a significant highlight, with automobile manufacturers facing more development opportunities.

1.1.3 Advantageous conditions of project construction

(1) Policy advantages

The General Office of the State Council issued the “Guiding Opinions on Further Building a High-Quality Charging Infrastructure System”, and made specific arrangements for the construction of charging infrastructure. By 2030, a high-quality charging infrastructure system with wide coverage, moderate scale, reasonable structure and complete functions will be basically built, which will effectively support the development of new energy vehicle industry and effectively meet the people's travel charging demands.

The National Development and Reform Commission and the National Energy Administration formulated the “Implementation Opinions on Accelerating the Construction of Charging Infrastructure and Better Supporting New Energy Vehicles in Rural Areas and Rural Revitalization”. The charging infrastructure shall be built in advance to support the purchase and use of new energy vehicles in rural areas, and the service management of new energy vehicles in rural areas shall be strengthened.

(2) Location advantages

Located in the junction of Jilin, Heilongjiang and Inner Mongolia, Qianguo County is an important transportation hub and logistics center connecting the three provinces in northeast China and 8 cities and 14 counties in Inner Mongolia Autonomous Region. The south-north direction of Changchun-Baicheng Railway runs through the entire region. Three national and provincial trunk highways-Wutu, Mingshen, and Kaifang-intersect with rural roads, creating a dense network that provides direct access to cities such as Changchun, Baicheng, Dalian, Qiqihar, and Ulanhot.

(3) Talent advantages

Songyuan City is the blue-collar training base for the entire province. In addition, more than thirty renowned universities, including Jilin University, Changchun University of Technology, Northeast Normal University, Jilin Agricultural University, Changchun University of Science and Technology, Changchun University, and Changchun Institute of Technology produce a large number of specialized and management talents every year, providing a steady stream of fresh talent for this project.

(4) Advantages of construction conditions

The project is located in Qianguo Economic Development Zone of Jilin Province, with good infrastructure conditions and convenient transportation and telecommunication. Various raw materials required for the construction of the project can be addressed nearby, the material supply is guaranteed, the transportation distance is short, and the transportation cost is low. The water and electricity for construction can meet the construction needs.

1.2 Contents and scale of project construction

The project covers an area of 150,000 square meters and a construction area of 100,000 square meters. It is planned to build ecological friendly parking lot, charging station, driver's restaurant, multi-functional Internet lounge, fitness center, vehicle beauty center, vehicle repair centers, and vehicle maintenance centers.

1.3 Total investment of the project and capital raising

The total investment of the project is 300 million yuan, including construction investment of 240 million yuan

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales income will be 217.39 million yuan, its profit will be 65.22 million yuan, its investment payback period will be 6.6 years (after the tax, including the construction period of 2 years) and its investment profit rate will be 21.74%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

It is of strategic significance to promote the development of new energy vehicles industry for changing economic development mode and promoting economic growth. From the perspective of energy conservation and emission reduction, both fuel cell vehicles and pure electric vehicles demonstrate significant environmental protection benefits, aligning with the principles of science and sustainable development, thus holding tremendous social value. In addition, the advancement of this industry project is expected to create more job opportunities, alleviate regional employment pressures, and contribute to social stability.

1.5 Cooperative way

Joint venture and cooperation

1.6 What to be invested by the foreign party

Funds, equipment and technology

1.7 Construction site of the project

Jilin Qianguo Economic Development Zone

1.8 Progress of the project

The project cooperation plan has been prepared

2. Introduction to the Partner

2.1 Basic information

Name: Qianguo County Investment Service Center

Address: No. 995, Wulan Street, Qianguo County, Songyuan City

2.2 Overview

Qianguo County is under the jurisdiction of Songyuan City in Jilin Province, located in the northwestern part of Jilin Province, in the southern part of the Songnen Plain. It is the only Mongolian Autonomous County in Jilin Province. The county covers an area of 6,980 square kilometers, with a total population of 600,000. The county seat shares a city with Songyuan City. The five centrally administered enterprises located within the region include the Northeast Oil and Gas Branch of PetroChina, the Northeast Oil and Gas Branch of Sinopec, Changshan Chemical Co., Ltd. of Sinochem Group, Changshan Thermal Power Plant of China Datang Corporation, and the Changchun Oil and Gas Pipeline Branch of PetroChina.

And the ecological environment is excellent. Qianguo County is home to Chagan Lake, one of the top ten freshwater lakes in China. The Songhua River and the Nen River flow through the county for 75 kilometers, with a wetland area of 770,000 mu. The forest land area is 976,000 mu, with a forest coverage rate of 11.4%. Qianguo County has the typical regional characteristics of the western Jilin Province's grassland and wetland areas. It is recognized as one of the top 100 counties for greening and afforestation in China and serves as an ecological construction demonstration county in Jilin Province.

Mineral resources are abundant. Qianguo County is rich in mineral resources, with proven oil reserves of 320 million tons, natural gas reserves of 100 billion cubic meters, and considerable reserves of oil shale, bentonite and purple clay pottery, and other minerals.

The county has significant agricultural advantages. Qianguo County is located in the heart of the golden corn belt, and it is home to the Qianguo Irrigation District, one of the largest irrigation districts in the country. It is a national commodity grain base county, a national agricultural standardization demonstration county, and a national standardized rice production demonstration zone. The total arable land area of the county is 4.83 million mu, and its grain production consistently ranks among the top ten grain-producing counties in China. Animal husbandry production industry has a long history and is blessed with favorable conditions. It produces 120,000 tons of high-quality forage annually and is a national-level grassland construction base county.

2.3 Contact method:

2.3.1 Contact method of the project cooperator:

Contact unit: Qianguo County Investment Service Center

Contact Person: Li Xiaochun

Tel: +86-13351556769  +86-438-5098098

Email: zsjxmk2209905@163.com

2.3.2 Contact person of the city (prefecture) where the project is located:

Contact unit: Songyuan City Bureau of Commerce Investment Service Center

Contact Person: Yu Lili

Tel: +86-18004388787

(责任编辑:李光辉)
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