1. Introduction to the Project

1.1 Project background

1.1.1 Product introduction

This project plans to construct four major areas in the high-quality development pilot zone of ice and snow economy in Jilin City: aviation camp area, leisure and entertainment area, aviation science popularization area, and comprehensive service area. With aviation sports projects as the carrier, it provides related series of products, services, and industrial chain economic activities.

1.1.2 Market prospect

(1) Current situation of the low altitude economy industry

Low altitude economy is a comprehensive economic form that is driven by various low altitude flight activities of manned and unmanned aerial vehicles, radiating and driving the integrated development of related fields. The low altitude economy has the characteristics of a long industrial chain, high technological content, and concentrated innovation factors, which can greatly improve production efficiency and quality of life, and reshape people’s production and lifestyle.

The application of low altitude economy in the tourism industry is mainly reflected in low altitude tourism. Through low altitude flight activities, unique perspectives and experiences can be provided to meet tourists' needs for fresh and exciting tourism. The innovative significance of low altitude economy for the tourism industry lies in its ability to activate and drive new types of consumer demand. Through low altitude tourism, the types and forms of tourism products can be enriched, and the utilization efficiency of tourism resources can be improved.

The driving effect of low altitude economy on the development of tourism is mainly reflected in promoting the three-dimensional and diversified development of tourism. Through low altitude flight activities, the spatial and temporal scope of tourism activities can be expanded, providing a more diverse tourism experience. In addition, the development of low altitude economy can also drive the development of related industries, form a complete industrial chain, and further promote the development of tourism industry.

At the end of 2023, the low altitude economy was proposed as a strategic emerging industry, and the Central Economic Work Conference explicitly proposed to “build several strategic emerging industries such as biomanufacturing, commercial aerospace, and low altitude economy”; the low altitude economy will be included in the government work report for the first time in 2024.

As of 2024, there are over 67000 enterprises in China’s low altitude economy sector. From the perspective of establishment time, the number of newly established enterprises in the past five years has reached nearly 21000, and the proportion of enterprises established in the past decade is close to 80%. From a regional distribution perspective, over 60% of enterprises are located in the central southern and eastern regions of China, mainly concentrated in Guangdong Province, Jiangsu Province, Hunan Province, Zhejiang Province, Shandong Province and other areas. The proportion of enterprises in the northern region is about 12.6%, mainly concentrated in Beijing, Hebei Province, and Tianjin.

Low altitude economic aircraft can be classified according to their flight range and altitude: consumer grade drones are mainly used below 120 meters; industry-grade drones are mainly used for real-time logistics distribution, urban management, etc. within a range of 120-300 meters; industry-grade drones are mainly used for express logistics within 300-1000 meters; at 1000-6000 meters, manned aircraft such as helicopters and eVTOL are mainly used. At present, the main types of aircraft that are highly concerned in the low altitude field include eVTOL (electric vertical takeoff and landing aircraft), unmanned aerial vehicles (consumer and industrial), helicopters, traditional fixed wing aircraft, etc.

In the combination of low altitude economy and tourism, low altitude tools such as helicopters, hot air balloons, and gliders have become relatively mature and gradually become the choice for tourists to experience novelty. Although the electric vertical takeoff and landing aircraft (eVTOL) is still in the stage of product certification and airworthiness approval, its application prospects in scenic experiences are widely expected to become the first application scenario for low altitude economy in the tourism industry.

(2) The current situation of the aviation sports industry

The aviation sports industry, as an important component of the sports and aviation industries, has shown a rapid growth trend globally in recent years. With the improvement of people's living standards and the transformation of consumption concepts, more and more people are beginning to participate in aviation sports, which has driven the continuous expansion of the market size. Especially in some developed countries, aviation sports have become a fashionable and popular way of leisure.

Aviation sports are sports activities conducted in the air using aircraft or other equipment. Developed with the birth of various aircraft. The aviation sports in the United States, Russia, Australia, Japan, Canada, and many European countries are relatively developed. Aviation is an emerging sport in China. It began to sprout in the early 20th century, gradually emerged in the 1930s, and developed rapidly after the establishment of the People’s Republic of China. The Central National Defense Sports Club (renamed the Chinese People’s National Defense Sports Association in November 1956), established in June 1952, leads the national defense sports activities, and aviation sports is one of its important projects.

The aviation model activity was first vigorously carried out among young people, and later gliding stations, gliding schools, aviation clubs, and aviation cadre training classes were established in various places, cultivating a large number of cadres and various talents engaged in aviation sports. China has manufactured gliders, parachutes, training planes, and sports planes, and flying, gliding, parachuting, and model flying have become popular mass sports that young people actively participate in.

The aviation sports industry market can be segmented into multiple fields, including flight training, aviation tourism, sales and leasing of aviation sports equipment, event organization and operation, etc. Each field has its unique market characteristics and business models, providing diversified choices for the development of the aviation sports industry. There are differences in the development level of the aviation sports industry in different regions. In some economically developed and densely populated areas, the aviation sports industry has a relatively large market size and mature development. In some economically underdeveloped and sparsely populated areas, the aviation sports industry is still in its infancy, and its market potential needs to be further explored.

With the continuous advancement of aviation technology, the performance and safety of aviation sports equipment have been significantly improved, lowering the threshold for participation and attracting more attention and participation. With the improvement of people’s consumption level, the demand for high-quality and high value-added products continues to increase. Aviation sports, as an emerging consumption mode, meets people’s fresh, stimulating and personalized needs. The hosting of various aviation sports events not only enhances the visibility and influence of aviation sports, but also promotes the development of related industry chains, bringing more business opportunities to the aviation sports industry.

As of now, there are a total of 382 aviation flight camps in China. These camps are named and recognized by the China Aviation Sports Association, and classified according to 12 projects including gliders, stunt planes, powered hang gliders, primary aircraft, helicopters, rotary wing aircraft, balloons and airships, hang gliders, paragliders, powered parachutes, and aerospace models.

The main distribution of aviation flight camps is in Shandong Province, Zhejiang Province, and Guangdong Province.

Shandong Province: There are 40 aviation flight camps, including 24 campus camps. Low altitude tourism in Shandong Province has developed rapidly, cultivating many national level low altitude tourism flight bases.

Zhejiang Province: There are 32 aviation campsites, including 9 campus campsites. The aviation sports market in Zhejiang Province is vast and the popularity is constantly increasing.

Guangdong Province: There are 369 registered general aviation enterprises, ranking first in the country in terms of quantity.

The 14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Long Range Objectives for 2035 clearly state the goal of building a sports powerhouse. As a neglected force in the field of sports in China, aviation sports have unique advantages in serving the national strategy of national fitness and health, expanding sports consumption, and providing new momentum for the development of sports.

(3) Analysis of the aviation sports industry in Jilin City

In recent years, Jilin City has successfully transformed into an emerging outdoor sports destination with a solid foundation in the aviation industry, rich low altitude economic potential, and broad market prospects.

Since obtaining the qualification of aviation flight campsite in 2018, Songhua Lake Resort in Jilin City has gradually developed into an aviation sports center in Northeast China. Here, there are not only various aircraft experience projects, such as wheeled power gliders and hot air balloons, but also a comprehensive platform that integrates flight training and aviation education. On the basis of industry, coupled with the vigorous development of low altitude economy in recent years, Jilin City has occupied a pivotal position on the stage of national aviation sports. At Songhua Lake, tourists can not only experience exciting flights, but also receive professional flight training. In addition, the campsite also provides rich aviation knowledge education, attracting a large number of young people to participate and laying a good foundation for future aviation talent cultivation.

The development of aviation sports in Jilin City has benefited from the support of the government and industry. The active application of the Municipal Sports Bureau and related enterprises has enabled the Songhua Lake Aviation Flight Camp to be recognized by the General Administration of Sport of China. This effective cooperation model not only promotes local economic development, but also injects momentum into the popularization of aviation sports.

The aviation sports consumption scenario of Songhua Lake in Jilin City has been selected as one of the top ten aviation sports consumption scenarios for 2024 by the China Aviation Sports Association, demonstrating its enormous potential and development direction in the outdoor sports market. The development of aviation sports in Jilin City has broad market prospects.

1.1.3 Technical analysis

This project is planned and constructed in the High Quality Development Experimental Zone of Ice and Snow Economy in Jilin City. The foundation for the development of aviation sports industry in Jilin City is solid, and the design and construction technology of aviation camps is mature, which can provide advanced planning concepts and design solutions for the project.

1.1.4 Advantageous conditions of project construction

(1) Policy advantages

The Measures for the Administration of Aviation Sports specify the normative framework for aviation sports, providing clear guidance for the organization, management, training, education, and other aspects of aviation sports.

The Special Plan for the Development of General Aviation in the 14th Five-Year Plan clearly states the need to promote the development of low altitude tourism. Support the cultural and tourism authorities to expand the coverage of scenic spots such as aerial tours and high-altitude skydiving, and establish a low altitude tourism network connecting scenic spots, resorts, theme parks, and other tourist destinations. Support local governments in developing “general aviation+tourism”, encourage the enrichment of low altitude tourism through sightseeing tours, themed tours, experiential tours, and other forms, and support the development of general aviation characteristic leisure agriculture and boutique tourism in poverty-stricken areas. Support the establishment of cross industry alliances, promote the integrated development of general aviation, tourism and the Internet, and create a new pattern of general aviation consumption. Support innovation in aviation sports. Strengthen collaboration with sports regulatory authorities, support the hosting of aviation sports events and exhibitions with international influence, and widely carry out mass aviation sports activities. Encourage enterprises to innovate general aviation consumer services, actively expand emerging consumer formats, develop general aviation derivative products, promote the creative economy of general aviation, and meet diverse general aviation consumer needs. Support the innovative development of aviation sports participants and promote the creation of aviation sports clusters and industrial belts in areas with good foundations. Encourage self use recreational flying. Fully leverage the role of local governments, encourage non-commercial general aviation activities, support private flights for mass entertainment, and accelerate the growth of consumer groups. Support the development of self use flying social organizations and create a favorable development atmosphere.

The Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Finance, and the Civil Aviation Administration of China have issued the “Implementation Plan for Innovative Application of General Aviation Equipment (2024-2030)”, proposing that by 2027, China’s supply capacity and industrial innovation capacity of general aviation equipment will have been significantly improved, and new general aviation equipment with unmanned, electrified, and intelligent technological features will have been commercially applied in urban air transportation, logistics distribution, emergency rescue, and other fields.

The General Office of the People’s Government of Jilin Province proposes to support the development of low altitude tourism routes and encourage the development of aviation tourism products such as air tours, aviation experiences, and aviation sports in the issuance of policies to support the development of the general aviation industry. Actively carry out pilot programs for general aviation tourism and encourage key tourist cities and eligible tourist areas to open low altitude tourism routes. We will include excellent general aviation enterprises that develop tourism and aviation products in the province's support for expanding tourism enterprises.

(2) Resource advantages

Jilin City has great potential for resource development. The installed capacity of power sources in the city is 6.721 million kilowatts, with an additional 3.279 million kilowatts added during the 14th Five-Year Plan period, an average annual growth rate of 8.3%. Among them, coal-fired power generation accounts for 3.07 million kilowatts, accounting for 30.7%; gas power generation of 860000 kilowatts, accounting for 8.6%; wind power is 1.54 million kilowatts, accounting for 15.4%; photovoltaic power generation of 700000 kilowatts, accounting for 7%; 3.5 million kilowatts of hydropower (3.2 million kilowatts of conventional hydropower and 300000 kilowatts of pumped storage), accounting for 35%; 270000 kilowatts of biomass power generation, accounting for 2.7%; waste to energy generation accounts for 58000 kilowatts, accounting for 0.6% of the total installed capacity, while new and renewable energy installations account for 60.7% of the total installed capacity. It is expected that by 2025, the power generation will have reached 20.63 billion kilowatt hours, and the total transformer capacity of urban and rural power grids will have reached 4891.1 megavolt amperes.

The available land area in Jilin City is 853 hectares. According to the “ State-owned Construction Land Supply Plan for Urban Areas of Jilin City 2024”, the total planned supply of state-owned construction land in urban areas of the city in 2024 is 853 hectares, including 74 hectares of commercial land, 500 hectares of industrial and mining storage land, 179 hectares of residential land (including guaranteed land for affordable housing), and 100 hectares of other land (including land for public management and public services, transportation, water bodies and water conservancy facilities, and special land). There is a large stock of exploitable land resources, and newly added and reserved land can meet the needs of new projects. Land prices are at a low level among 41 cities in Northeast China.

(3) Industrial advantages

Jilin City, as one of the first pilot areas for the opening of low altitude airspace and the first pilot cities for the comprehensive demonstration zone of the aviation industry in China, has obvious industrial advantages. Jilin City actively introduces leading domestic manufacturing enterprises to build unmanned aerial vehicle test centers, gradually expanding the application of carbon fiber, aramid fiber and other materials in the aviation field, and creating a lightweight application test base for aviation materials.

In the high-tech field of carbon fiber, Jilin City has been at the forefront of the country and even the world. As the only national level high-tech industrialization base for carbon fiber in China, Jilin City has the largest carbon fiber production enterprise in the country - Jilin Chemical Fiber Group, which has initially established the most complete carbon fiber industry chain in China. In the future, Jilin City will continue to strengthen technological innovation, accelerate technological breakthroughs in T800 level and above products, and explore new paths in downstream product fields such as carbon fiber wrapped composite gas cylinders, automotive lightweighting, and aerospace. At the same time, improve the local conversion rate of raw fibers and carbon fibers, as well as the coverage of downstream application scenarios.

The cultural and tourism industry in Jilin City has also been very active in recent years, with a significant increase in the activity of people and logistics, providing a good foundation for the development of low altitude economy. At present, Jilin City is developing new quality productive forces according to local conditions, making every effort to build “one center, four bases”. At the same time, the Jilin Municipal Party Committee and Government are actively attracting investment, introducing Qingniao General Aviation Group and other companies to expand the application scenarios of aviation sports. At the same time, they are doing a good job in medium and long-term planning and construction, promoting the low altitude economy to take off in Jiangcheng.

(4) Talent advantages

Jilin City has universities such as Northeast Electric Power University, Jilin General Aviation Vocational and Technical College, Jilin Electronic Information Vocational and Technical College, Jilin Industrial Vocational and Technical College, etc. These universities provide a continuous stream of talent support for enterprises. These talents not only possess rich practical experience, but also have high technical level and innovation ability. They are able to solve various technical problems in the production process, improve production efficiency and product quality. At the same time, these professional skilled talents can actively participate in the technological innovation and product research and development work of the enterprise, providing strong guarantees for the sustainable development of the enterprise.

At the same time, Jilin City has a large number of high-quality industrial workers. After training by enterprises and public welfare institutions, more than 10000 skilled talents are sent to the society every year, and more than 20000 people of various types are trained for the society. The labor resource advantages are obvious, and the proportion of skilled workers is at a high level in the Northeast urban agglomeration. The labor force is in a dividend period, and the labor cost is relatively low, which can meet the needs of various enterprises.

1.2 Contents and scale of project construction

1.2.1 Construction scale

The project covers a total area of 300000 square meters and plans to construct four major areas: aviation operation area, leisure and entertainment area, aviation science popularization area, and comprehensive service area. With aviation sports projects as the carrier, it will provide related series of products, services, and economic activities in the industrial chain.

1.2.2 Construction contents

The project is being constructed in the southwest branch area of Jilin City’s Ice and Snow Economy High Quality Development Experimental Zone, with a planned area of 300000 square meters and a building area of 180000 square meters. It is planned to build four major areas: aviation operation area, leisure and entertainment area, aviation science popularization area, and comprehensive service area.

① Aviation camp area: including aviation sports such as powered delta wings, powered paragliding, and hot air balloons.

② Leisure and entertainment area: including jungle crossing, atomic racing, dynamic shooting, colorful slides, children's playground, hammock leisure square, and restaurants.

③ Aviation science popularization area: including the flight experience warehouse, flight license training base, VR9D cinema.

④ Comprehensive service area: including runway, terminal, maintenance center, refueling equipment center, rescue center, customer service center, etc.

1.3 Total investment of the project and capital raising

1.3.1 Total investment of the project

The total investment of the project is 1.5 billion yuan, including the construction investment of 1.095 billion yuan and current funds of 405 million yuan.

1.3.2 Fund raising

Self-financing by the enterprise

1.4 Financial analysis and social evaluation

1.4.1 Main financial indexes

After the project reaches the production capacity, its annual sales revenue will be 3 billion yuan, its profit will be 375 million yuan, its investment payback period will be 7 years (after the tax, including the construction period of 2 years) and its return on investment profit rate will be 25%.

Note: “10 thousand yuan” in the table is in RMB.

1.4.2 Social evaluation

This project relies on the solid foundation and natural advantages of the low altitude sports industry in Jilin City, seizes the new blue ocean of industrial development, accelerates the layout of low altitude tourism, stimulates a number of new tourism consumption scenarios and formats, and promotes the transformation and upgrading of the tourism industry. While raising the public’s awareness and interest in aviation sports, we should make full use of the Internet, social media and other new media platforms to expand the scope and influence of aviation sports and inject vitality into the local economy by strengthening cooperation with the media.

The development of aviation sports in Jilin City has benefited from the support of the government and industry. This effective cooperation model not only promotes local economic development, but also injects momentum into the popularization of aviation sports.

1.5 Cooperative way

Joint venture or cooperation, and other methods can be discussed in person.

1.6 What to be invested by the foreign party

Funds, and other methods can be discussed in person.

1.7 Construction site of the project

Ice and Snow Economy High-quality Development Experimental Zone, Jilin City, Jilin Province.

1.8 Progress of the project

It is in the planning phase.

Introduction to the Partner

2.1 Basic information

Name: Management Committee of Jilin Ice and Snow Economy High-quality Development Experimental Zone

Address: Beidahu Ski Resort, Jilin City

2.2 Overview

Jilin Ice and Snow Economy High-quality Development Experimental Zone is located in the southern part of Jilin City, with an area of 1353.9 square kilometers. It consists of three parts: Jilin Beidahu Sports Tourism Economic Development Zone, Jilin Songhua Lake Scenic Area, and Vanke Songhua Lake Resort. It integrates the top three snow field resources in the country and is the only provincial-level ice and snow economy high-quality development platform in the country.

2.3 Contact method

Postal code: 132000

Contact person: Duan Mingkui

Tel: +86-432-64202626   

   +86-18643213711

E-mail: 1419035232@qq.com

Contact method of the city (prefecture) where the project is located:

Contact unit: Investment Promotion Service Center of Jilin Municipal Bureau of Commerce

Contact person: Jiang Yuxiu

Tel: +86-432-62049694    

   +86-15804325460  

E-mail: jlstzcjfwzx@163.com