Low Altitude Economy
Paragliding Flight Camp Construction Project of Jilin City
1. Introduction to the Project
1.1 Project background
1.1.1 Product introduction
Low altitude tourism refers to the tourism, entertainment, and sports activities that people engage in in in low altitude airspace, relying on general aviation transportation, general aircraft, and low altitude aircraft. This form of tourism covers various contents such as sightseeing, leisure vacation, adventure experience, sports and entertainment, business meetings, etc., providing tourists with a unique perspective and exciting experience. Camping is a short-term outdoor lifestyle, which is a temporary outdoor camping area specially designed for engineering, military, surveying, tourism, etc., including simple forms of short-term outdoor residential camps such as tents, grass sheds, and garages.
The project relies on the geographical advantages of Xitu Mountain in Xinzhan Town, Jiaohe City, to develop a low altitude tourism economy that integrates outdoor activities such as high-altitude camping, mountain biking, forest expansion, and helicopter skiing.
1.1.2 Market prospect
1. Development status and prospect prediction of the low altitude tourism industry
Low altitude tourism refers to tourism activities conducted in low altitude airspace, relying on general aviation transportation, general aircraft, and low altitude aircraft. It is an emerging consumer format derived from the integration of “low altitude economy+tourism” scenarios. Low altitude tourism has become a key tourism product supported by the country, and local governments are actively exploring this new business model to accelerate the transformation and upgrading of the tourism industry. By now, many regions in China have opened and operated low altitude tourism projects, with increasing product supply and consumer acceptance. Data shows that the number of people participating in air travel and aviation sports in China in 2022 is about 480000. As of the end of 2023, there are 396 general and small transport airlines in operation in China, with 3980 pilots and 2141 aircraft.
The upstream of the low altitude tourism industry chain includes aircraft research and development and manufacturing, general airport construction, and air traffic control services. The midstream is low altitude tourism projects, and the downstream is tourism consumers. As one of the important integrated formats of low altitude economy, low altitude tourism can radiate and drive the formation of the low altitude tourism industry chain, including aircraft research and development, low altitude tourism transportation, low altitude tourism sightseeing, cultural and sports activities, through innovative integration models such as “culture+aviation”, “tourism+aviation”, and “sports+aviation”, promoting the transformation and upgrading of the cultural and tourism industry and high-quality development.
Driven by multiple factors such as policy support, technological progress, and market demand, low altitude tourism economy is expected to become a new growth point for the tourism industry. More and more companies are beginning to expand into the field of low altitude tourism, mainly involving low altitude sightseeing, aerial photography, aerial weddings, private customized charter flight tourism plans, and other businesses. Research shows that the potential consumption scale of China’s domestic low altitude tourism market has reached a hundred million people. However, as the low altitude consumption market in China is still in its infancy, according to data from the Civil Aviation Administration of China, the number of people participating in air travel and aviation sports in China in 2022 is about 480000. According to relevant research estimates, the economic scale of low altitude tourism in China is expected to have reached over 200 billion yuan by 2030, and there is huge potential for the future development of low altitude tourism.
2. Development status and prospect forecast of the camping industry
(1) The core market size of China’s camping economy is constantly expanding, and the number of participating enterprises is increasing
The core market size of China’s camping economy is showing an upward trend year by year, and camping and related industries have great development space in China. The core market size of China’s camping economy will reach 113.47 billion yuan in 2022, and 133.4 billion yuan in 2023, with a slower growth rate compared to the previous year. Camping, as an emerging tourism industry, is in line with the development status of the tourism industry previously affected by the epidemic, and caters to the rapidly developing demand for self-driving and self-guided tours in China today. Against the backdrop of consumer upgrading and strong support from relevant national policies, the camping industry will become a new growth point for consumption. The core market of camping economy mainly includes camping equipment, camping clothing, camping camp construction and other industries.
The development of camping economy has driven the development of related industries. In 2022, the market size driven by China’s camping economy was 581.61 billion yuan. In 2022, the market size driven by China’s camping economy reached 581.61 billion yuan, and in 2023, the market size driven by China’s camping economy reached as high as 787.3 billion yuan. The development of camping tourism is a strong driving force supporting the development of camping related industries, and distinctive camping facilities and equipment meet the diverse needs of consumers. With the development of the camping industry, more distinctive and diversified products will be applied to tourism development, promoting the camping industry and driving its rapid growth. It is expected that the core market size of China’s camping economy will have risen to 248.32 billion yuan by 2025, driving the market size to 1440.28 billion yuan.
In recent years, with the continuous popularity of the camping industry and the continuous expansion of the camping market, the size of China’s camping camp market has also been constantly developing. In 2022, the camping camp market size in China was 35.46 billion yuan, and in 2023, the camping camp market size in China reached 38.9 billion yuan. Compared to outdoor camping, professional camping sites are safer and more professional in dealing with adverse weather conditions. Professional camping sites are generally equipped with complete bathrooms and shower rooms, which are more friendly to tourists. Based on these reasons, the size of China’s camping market continues to expand, and with the sustained camping boom, the size of China’s camping market will continue to grow. It is expected that the size of China’s camping market will have reached 56.21 billion yuan by 2025.
In the past three years, the number of registered camping related enterprises in China has continued to soar. In 2021, the number of registered camping related enterprises in China was 22700. In 2022, the number of registered camping related enterprises in China reached 35100, and by 2023, the number of registered camping related enterprises in China have reached 68500. The increase in the number of registered camping related enterprises means that a large number of camping sites will be built, and new camping projects that consumers can “move in” with just a bag are emerging. This makes camping enthusiasts in China choose camping sites while considering time costs, and is more friendly to first-time campers, enabling them to adapt to camping faster if they are not familiar with camping.
(2) The consumer group for exquisite camping is mainly in the age range of 25-55 years old, with a majority of males participating in camping tourism.
The main consumer group for exquisite camping is middle-aged and young people aged 25-35, accounting for more than half, or 54.5%. The vast majority of this age group already have their own independent economic income, as well as the physical and mental energy to engage in outdoor activities. They have a natural pursuit of fashion and social activities, which matches the consumption characteristics of exquisite camping. However, the proportion of college students aged 18-24 is only 9.1%, and college students or young people who have just started working may choose more general camping activities.
In the gender ratio of camping tourism in China, males account for a larger proportion, accounting for 62.6%, while females account for 37.4%. Men are safer than women in camping tourism. For consumers, camping is a way to relax their minds, as it involves outdoor work and physical activities that men are relatively more likely to adapt to.
It is expected that the camping tourism market will continue to expand in the coming years. With the increasing enthusiasm of consumers for outdoor leisure activities, camping tourism will become the new favorite of the tourism market and drive the development of the upstream and downstream industry chain. The consumer group for camping tourism will become increasingly diverse, ranging from young people to family customers, and even middle-aged and elderly people, with a broad audience base. Camping tourism will become an increasingly popular leisure option for more and more people. In short, the camping industry, as an important component of the tourism market, has enormous development potential and broad market prospects.
1.1.3 Advantageous conditions of project construction
(1) Policy advantages
The Opinions on Building a Higher-level Public Service System for Nationwide Fitness proposes to pilot the opening of natural resources to outdoor tourism and develop a catalog of outdoor tourism activities allowed to be carried out in available natural areas such as water bodies, airspace, forests, and grasslands.
The Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of the Sports Industry proposes to formulate a new round of industrial development plans for each project, strengthen relevant infrastructure construction, and encourage the development of outdoor sports projects represented by rock climbing, kayaking, skiing, paragliding, and off-road driving in various regions.
The Opinions on Promoting the High-quality Development of Service Consumption proposes to encourage the development of emerging industries such as cruise ships, yachts, RV camping, and low altitude flying, as well as the promotion of integrated industries such as “music+tourism”, “performance+tourism”, and “event+tourism”. The tourism industry is gradually achieving diversified and high-quality development.
The 14th Five-Year Plan for the Development of the Tourism Industry proposes to improve policies for the development of cruise and yacht tourism, low altitude tourism, etc., and promote the development of marine tourism, mountain tourism, hot spring tourism, summer tourism, inland cruise tourism and other business products. Select a group of qualified tourist attractions and towns to carry out various forms of low altitude tourism, strengthen safety supervision, and promote the construction of general aviation tourism demonstration projects and aviation flight camps. Improve the functions of tourism service facilities along highways, service areas, passenger hubs, cruise and yacht docks, and promote the integrated development of general aviation and tourism. Establish a sound transportation distribution system for key tourist attractions and encourage the development of customized tourism transportation services.
The Development Plan for Outdoor Sports Industry (2022-2025) proposes that by 2035, the outdoor sports industry will have had a larger scale, better quality, stronger power, more vitality, and safer development, becoming an important force in promoting the physical and mental health of the people, enhancing their sense of achievement and happiness, promoting the high-quality development of the sports industry, and building a strong sports country.
The Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025) issued by the National Development and Reform Commission and other departments clearly supports the construction of camping sites, encourages qualified tourist attractions, resorts, etc. to designate camping and leisure functional areas, and builds a national camping service network system to meet the leisure camping needs of the public during holidays.
Fourteen ministries including the Ministry of Culture and Tourism have issued the Guiding Opinions on Promoting the Healthy and Orderly Development of Camping Tourism and Leisure, proposing to encourage qualified tourist attractions, tourist resorts, rural tourist points, urban recreational belts, suburban parks, sports parks, etc., to designate camping and leisure functional areas and provide camping services on the premise of complying with relevant regulations.
(2) Resource advantages
Jiaohe has three national forest parks: Lafa Mountain, Hongye Ridge, and Baishi Mountain. The natural landscapes of Hongye Valley, Lafa Mountain, Songhua Lake, Qingling, and Laoye Ridge each have their own unique characteristics. The charming attractions include the Chashuling Farmhouse, Wojikou Picking, Wulin Korean Ethnic Customs, and the most beautiful village in Fujiang. Jiaohe is the best cultural and ecological tourism city; Lafa Mountain National Forest Park is a national 4A level scenic spot and has been awarded the title of "Most Influential National Forest Park". It has hosted the Jiaohe Red Leaf Tourism Festival for 16 consecutive years and has been named a famous brand of Chinese festivals for 30 years.
The project site is located at the top of Xitu Mountain in Xinzhan Town, Jiaohe City, with an east-west direction of about 75 meters and a north-south direction of about 65 meters. The total area is about 4800-5000 square meters, with an average slope of about 17.5 degrees and a maximum slope of about 32 degrees. The surrounding clearance meets the clear requirements of the Requirements and Operation Management Standards for Aviation Flight Campsites of China Aviation Sports Association.
(3) Industrial advantages
In 2023, Jiaohe City will launch 5 high-quality routes, including the Red Leaf Valley Forest Night Tour and the La Fa Mountain Day Cloud Sea, which are hot running and have been featured on CCTV. During the Changbai Mountain Red Leaf Tourism Festival, the number of tourists received reached a new high since 2016, and Qingling Town was rated as a provincial-level rural tourism key town. The annual reception of tourists and comprehensive income increased by more than 60%. During the National Day holiday in 2024, Jiaohe City received a total of 283500 tourists, with a total tourism revenue of 113 million yuan, an increase of 48.74% and 48.68%, respectively compared to the same period last year.
(4) Talent advantages
There are a total of 9 universities stationed in Jilin City. There are nearly 100000 full-time students and about 30000 graduates from higher education institutions every year. There are about 61000 professional and technical talents and 496000 skilled talents in the city, including 144000 high skilled talents. Jiaohe City adds more than 4000 new laborers every year, and various vocational education and training institutions can train more than 8500 people in various occupations according to the needs of enterprises every year.
(5) Location advantages
Jiaohe City is located at a key hub with developed transportation. It is situated at the axis of the three provinces of Northeast China and the center of the Northeast Asian economic circle. It borders the Tumen River economic circle to the east, connects the ports of Russia and North Korea to the Sea of Japan, connects the China-Mongolia corridor to Mongolia and Europe to the west, connects Shenyang and Dalian to the Bohai Rim to the south, and connects Russia to the Harbin-Dalian-Qiqihar Economic Corridor to the north. The Changchun-Hunchun Expressway, Changchun-Hunchun High-speed Railway, No. 302 National Highway, Yushu-Jiangyuan Provincial Highway and Tumen-Beijing and Tumen-Harbin railways run through the entire area. Jiaohe has fully integrated into Jilin’s “half-hour economic circle” and Changchun’s “1-hour economic circle”. With the deepening implementation of the national Changchun-Jilin-Tumen development and opening-up pilot zone strategy, Jiaohe has become an ideal city for building a processing base and logistics distribution center that connects the Greater Northeast China and radiates to five countries in Northeast Asia.
1.2 Contents and scale of project construction
The project is planned to be built between Qingshantun-Xitu Mountain in Shuangwang Village, Xinzhan Town, Jiaohe City, Jilin Province. The plan is divided into three phases for construction. The first phase mainly includes paraglider takeoff and landing sites, supporting workplaces; The second phase mainly includes high-altitude camping sites, RV camping sites, and supporting parking lots; The third phase mainly includes forest expansion training and camping sites, mountain bike operation sites, helicopter skiing takeoff and landing support sites and supporting facilities, B&B operation sites, etc.
1.3 Total investment of the project and capital raising
1.3.1 Total investment of the project
The total investment of the project is 100 million yuan, including the construction investment of 80 million yuan and current funds of 20 million yuan.
1.3.2 Fund raising
Self-financing by the enterprise
1.4 Financial analysis and social evaluation
1.4.1 Main financial indexes
After the project reaches the production capacity, its annual sales revenue will be 150 million yuan, its profit will be 20 million yuan, its investment payback period will be 7 years (after the tax, including the construction period of 2 years) and its return on investment will be 20%.
Note: “10 thousand yuan” in the table is in RMB.
1.4.2 Social evaluation
The project leverages the unique natural landscape and cultural resource advantages of Xitu Mountain in Xinzhan Town, Jiaohe City, to develop diversified low altitude tourism products such as paragliding flight experience, forest expansion training, and high mountain camping, creating a diversified low altitude tourism experience for tourists. This is conducive to enriching Jiaohe City’s tourism products and continuously enhancing the competitiveness of Jiaohe City’s tourism industry market.
1.5 Cooperative way
Joint venture, cooperation or sole proprietorship, and other methods are negotiable.
1.6 What to be invested by the foreign party
Funds, and other methods can be discussed in person.
1.7 Construction site of the project
Jiaohe City, Jilin City
1.8 Progress of the project
It is currently seeking external investment.
2. Introduction to the Partner
2.1 Basic information
Name: Jiaohe Bureau of Commerce
Address: 11 Minzhu Road, Jiaohe City, Jilin City
2.2 Overview
Jiaohe City is located in the eastern part of Jilin Province, at the western foot of Changbai Mountain and on the banks of Songhua Lake. It is situated at the middle node of the Changchun-Jilin-Tumen Development and Opening up Pilot Zone, with an area of 6429 square kilometers and jurisdiction over 8 towns, 2 townships, 7 streets, and 1 provincial-level development zone (Jiaohe Economic Development Zone (Tiangang Stone Industry Park)). The total population is 440000, including 270000 agricultural population and 113000 hectares of arable land. It has successively won more than 10 national honorary titles such as China’s Excellent Tourism City, National Cultural Advanced City, National Science Popularization Demonstration City, Top 10 National Edible Fungi Excellent Bases City, National E-commerce into Rural Comprehensive Demonstration County, National Leisure Agriculture and Rural Tourism Demonstration County, and National Advanced County in Traditional Chinese Medicine.
In recent years, it has made every effort to build two provincial-level development zones, that is, Jiaohe Economic Development Zone and Tiangang Stone Industry Park. The parks have scientific planning, complete infrastructure, sufficient land reserves, favorable investment policies, and continuous industry aggregation. Their comprehensive strength has been increasing year by year, and they can carry project land at any time, providing broad development opportunities for industrial transfer and enterprise expansion.
2.3 Contact method
Postal code: 132500
Contact person: Wu Han
Tel: +86-432-67250237 +86-15948553866
E-mail: jljhjhj@163.com
Contact method of the city (prefecture) where the project is located:
Contact unit: Investment Promotion Service Center of Jilin Cooperation and Exchange Office
Contact person: Wang Yanchao
Tel: +86-15843218881